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Why we are on a yellow countdown

Children’s Liver Disease Foundation

It may feel like the depths of winter but the mood at Children’s Liver Disease Foundation (CLDF) is most definitely sunshiny and yellow as we have a day to go to Big Yellow Friday, our national awareness and fundraising day.

Based in Birmingham city centre, CLDF is the only UK charity dedicated to fighting all forms of childhood liver disease. We do this by providing information, emotional support to young people and their families, funds for research and a voice for all affected. And as we rely entirely on voluntary donations, Big Yellow Friday is an important day in our calendar.

Friday March 3 will be the 10th annual Big Yellow Friday and we are determined to raise £90,000 to add to the £664,000 which the event has raised to date. Companies all around the country will be taking part in yellow themed activities from static bike rides to bake sales or simply wearing that loud jumper to work! And amongst those local businesses who have already signed up for this year’s event are RBS, Pinsent Masons and Barclays Bank at Snow Hill.

We find that companies’ motivation for supporting CLDF can vary. Unlike many larger charities, it tends not to be because a staff member has been affected. More likely it’s because staff want to support a local charity, or a smaller one where they know that the funds they raise will make a significant difference. With Big Yellow Friday it can simply be an excuse for staff to have a bit of fun and raise money for a great cause at the same time!

If you are thinking your business might like to join in, you may also like to know that:

  • There are over 100 different liver diseases that can affect babies, children or young people
  • More children in the UK are currently diagnosed with a liver disease than childhood leukaemia
  • At least two children are diagnosed with a liver disease every day in the UK
  • Most childhood liver diseases are life threatening; all mean a lifetime of care
  • For most childhood liver diseases the cause is unknown and there are no cures

So do join in the fun on March 3 and help us turn the city yellow. Our fundraising team are on hand with plenty of ideas, support and materials. Just contact us at fundraising@childliverdisease.org.

For more information on Big Yellow Friday go to bigyellowfriday.org.

For more information on CLDF visit childliverdisease.org

Photo caption: Staff at Mondelez get into the Big Yellow Friday spirit!