Web design has a fairly recent history with the internet bubble only being just over two decades old.
This is useful when it comes to distinguishing what web design actually is as it conveys a multitude of activities that link up together to create what is known as web design.
In the beginning websites were made of heavy text and didn’t look very aesthetically pleasing to the user.
Mostly used for information and not so much interaction, fast forward to 2018 and there are millions of websites on the internet fighting for their own piece of viral fame.
That’s why now it is more important than ever to have a professional web designer to meet your company’s goals and aims and make your company stand out in front of the crowd.
The internet is no longer just full of plain text where the user has to read everything.
The user is attracted by colours, fonts, gifs, images and sounds which is where your web designer should come into play.
The user’s attention is demanded by everybody in your industry that has a website and the competition is on to attract the most visitors. What should I expect from my web designer?
Your web designer should have a meeting with you to begin with to decide who the main stakeholders are going to be and what the websites purpose is.
You should start to think about the following questions before you arrange a time and a date for meeting with your chosen web designer:
1. Who are the main stakeholders?
2. What information must the user understand?
3. What is our story?
4. Is the main decision maker involved in the project?
5. What do you want to achieve from the website?
6. Why are you doing this now?
7. When does the project need to be completed by?
8. What are the brand colours and how should the website styled based on the goals you have set?
9. Hierarchy of importance in terms of structure and messages.
All of these questions are of the upper most importance to your web designer and play an important part when it comes to the design of your site as users use a website on a subconscious level which means that if certain elements on the page such as typography aren’t right, this can feel wrong to your potential client and make them leave the site and not return.
Content also needs to be taken into account. Stock imagery doesn’t make your site stand out to the user.
Where you can, always use your own images, whether this be your own photos of the team stood in front of a white wall or a professional photographer brought in to take images, which will guarantee a site where the imagery is unique to you, and as a result -making you stand out.
Who is the web designer?
The web designer is a critical player in your digital marketing strategy.
He/ she is a part of a team that gets your site noticed, they create logos, grid layouts and interactive call to action buttons.
Usually integrating with digital marketers, search engine optimisation specialists and copy writers to make sure your audience is taken into account with every detail of your sites creation.
Website finesse is their thing and it should be yours too!