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5 must-have tools for marketing teams in 2018

Jask Creative

Being involved in marketing in today’s world comes with a whole host of daily tasks and responsibilities.

Not to mention how quickly the industry moves and changes; keeping on top of everything can sometimes feel like a strenuous task. Whether you’re new to marketing or you’ve been in the game for a while, using apps can help to alleviate some of the stress of keeping up with the duties of day-to-day working life.

Here at Jask, we’re no strangers to using handy tools and softwares to get a job done, and done well.

So, here are five of our highest-rated tools for marketing teams that you must have to help with your success in 2018.

Slack: Considerably new to the scene, Slack seeks to provide a space where business teams can discuss projects and share links and documents with each other. It’s designed to allow you to start quick, ad-hoc conversations with individual people or in larger group chats.

When you need to send out reminders for meetings or catch up with a colleague about a job’s progress, for example, Slack provides you with a quick and easy way of doing just that. Think of it as more of a professional-version of, say, WhatsApp.

1Password: One of the things you can do to save yourself a whole world of trouble later is maximise your internal security levels.

Enter 1Password. If you’re still relying on only two or three passwords to access all of your online accounts, it’s time to re-shuffle your old ways and upgrade your security protocols. This handy tool allows you and your team to store, generate and automatically fill in passwords and usernames for all your online accounts.

1Password works by storing all this information in secure vaults which you can only access with a master password.

If you haven’t heard enough about it already, the upcoming GDPR means the walls are closing in on data management complacency. Now is the time to upgrade your security.

Nimbus Screenshot & Video Recorder: This useful little extension helps you to capture fragments of pages your way, minus the hassle of traditional methods of screenshotting. With Nimbus, you have the option to take a screenshot of a whole page (rather than just the part of the page visible on the screen) or capture a specific fragment or selected area.

There are also various video recording options that are particularly useful if you’re looking to produce on-screen video guides. Nimbus is the ideal tool when taking quick snapshots of web-pages for personal use or to share with someone else.

Google Drive: If we could name one service which efficiently allows you to store and share files in one place, this is it.

Google Drive is easy to use and incredibly helpful for teams wanting to have an organised set of files.

The Drive allows instant access to files through their neat storage system which is sorted by categories, types and custom folders.

For example, you can split up your workload into Docs (Word), Sheets (Excel) or Slides (Presentations), and so on. You’re also able to work on or access a document at the same time as someone else – which is in our opinion the best way to do collaborative projects.

It also doesn’t take a whole lot of time to grow familiar with, so if you’re one to rarely stray away from the familiar, Google Drive is for you.

MeisterTask: For businesses that are always evolving in tandem with the ebb and flow of technologies and social movements, MeisterTask is an absolute must.

We chose MeisterTask for its ability to manage projects via project boards, allowing projects to also be tracked through custom-built stages. So, there you have it. Our five must-have tools for marketing teams in 2018!