Preparing yourself as a business for the demand of Black Friday


Black Friday is the informal signalling that the Christmas shopping season has begun and is widely considered as the biggest shopping event of the year. It appears the day after Thanksgiving, which is the fourth Thursday of November, meaning this year it begins on the 27th. Black Friday has become so relevant for businesses who can increase sales with the huge amount of traffic expected. There’s a high importance for businesses to market their products and ensure that their websites and ecommerce channels, which should gain a large response, is clear and easy to use for the customer. Putting these pieces together can really make the difference for businesses who are looking to increase their sales and market share.

It’s worth considering that gaining new customers (increased sales) and giving them a good impression will not only help in the short term, but also the long term. It is believed to be on average five to seven times more expensive to gain new customers than to keep existing ones. While the probability of selling to a new customer is as small as 5 to 20 percent. On the other hand, the likelihood of selling to an existing customer is between 60 to 70 percent. So, across all your marketing divisions and ecommerce sites you need to leave a good impression to help you in the long term with the customers. There’s a high chance of them making repeat purchases or even recommending you to a friend/colleague to make your business life far easier as you try to expand.

Due to the economic climate, we find ourselves in, with coronavirus occurring, Black Friday may become even more important and popular to people around the UK. If there’s ever a time for a customer to buy your product it will be most likely to happen when there’s a different array of deals attached to the product. Also because of coronavirus, Black Friday will now mostly be online, and ecommerce sites need to be able to handle the traffic it receives on their websites/apps. The importance of this becomes greater as a customer will likely disengage from your website if there are faults/crashes or indiscretions causing you to lose business sales.

At Varistha we can help you set up your website or ecommerce channels to be suitably prepared for Black Friday this month. Using state of the art CMS our web developers will tailor to your needs and help you to create or develop bespoke sites. You can contact us for any support or development on your website and/or ecommerce channels as we specialise in this department and are able to set you up for a more efficient time during Black Friday.

Liam Walker