You should always consider the importance of working on different ways to drive traffic to your site, especially for eCommerce websites, as your online store is the way you’re making your money.
It is vital that you fully enhance all of your efforts in capturing site visitors for any chance to convert them into customers, and whilst optimising your site can be time-consuming and require a lot of effort, it is something which guarantees an increase in organic traffic to your site; according to Wolfgang Digital, 43% of traffic comes organically from Google search in comparison to 26% coming from Google Adwords.
This blog post is going to summarise some key SEO tips that will aid in increasing organic traffic to your website, including working on content, URLs, keywords and more.
When it comes to optimising a site for SEO there are many factors to consider, but when it comes to eCommerce websites there are many avenues you can go down and many issues you can face along the way if you don’t do the right SEO techniques. See below some key areas to focus on when optimising your eCommerce website.
We’ve all been there, landed on a website that isn’t secure, naturally you get put off by the idea of purchasing from a site that isn’t deemed secure. So why wouldn’t any other user? Luckily nowadays most sites are secure but for the ones that aren’t then you really need to think about securing that SSL certificate as it not only affects your bounce rate, it affects the sales on your site.
Not only that, hackers all around the world can easily steal customers’ credit card and other confidential information from e-commerce platforms. So in order to protect your customer’s payment-related information, make sure your is secure. The SSL certificate acts like an extra layer of protection by encrypting sensitive information from potential hackers. In summary, it not only protects your site from theft, hack, and fraudulent activities it makes users feel more safe and likely to increase sales due to trust.
When it comes to SEO, creating unique product descriptions for all products is extremely essential. It may seem an easy route to save time by copying & pasting the manufacturer’s description for every product, or even having simular content for alike products, but the best strategy is to design a totally unique description for each and every product on your site.
This may seem like a lot of work however if you want SEO to work long term you have to graft, at the end of the day redundant and duplicate content can severely damage your SEO campaign. Making each product page individual and unique gives you more opportunities to build around specific keywords and a clean backlink profile.
In a time where we spent more time online shopping than shopping around the town, we rely on visuals to make the final purchase. Consumers can’t touch or feel the product by themselves so e-commerce platforms need to go the extra mile and ensure that they have enough imagery, and even videos of the product to make the user complete the purchase. It’s always best to include good quality videos and images of the product from different angles. As every SEO knows images are great for SEO if optimised properly, it’s also key to make sure those images and videos don’t affect the site load time.
Strategic relevant internal linking is a great SEO marketing technique for any site. Google and even users always prefer sites with value-adding internal links. It increases the overall search-optimised value of a website and provides clear navigation, and is a great use for relative products of eCommerce sites. Not only is it great for navigation, you will encounter a stronger link profile and a great SEO.
Reviews are great, not only for the user but for search engines too, it shows that you are legit and have quality products. Encourage your users to post product reviews on every product page if possible. Popular e-commerce sites such as Amazon, Asos, etc. perfectly prompt their consumers to post user reviews.
It’s good to have high-resolution images on your site but not at the cost of blowing out your site loading time. Having too many high-resolution images can slow down your site dramatically which is bad for SEO. By doing so doesn’t mean having poor quality images across your site, it simply means reducing the size and memory of the image.
Zoom-in features are great for E-commerce sites allowing the user to hover over and set finer detail than having to click open a large image that takes a long time to load. This will maintain your site load speed in place while still letting the users gain the quality they want to see.
E-commerce platforms can grow messy very quickly, because of their growing number of pages. Often, site owners tend to remove products from their site once they are out of stock, this is bad news in the SEO world. With products disappearing off the site, this can cause bulk 404 errors which is very bad for SEO. It’s important to keep on top of deleted pages, redirecting them and removing them from Google if they are gone for good, if not just a simple out of stock label will help stop the 404 error tidal wave from ruining your site’s performance.
There are many factors to making your eCommerce website perform well on Google, we hope that our SEO tips to increase organic traffic to your eCommerce site has been beneficial, if you wish to find out more then get in touch with one of our SEO experts today.
Senior Account Manager