Blue Box Strategy Ltd
As a small business owner grappling with the fallout and ramifications of Covid-19, how do you turn fear and uncertainty caused by this unexpected crisis into renewed confidence in your ability to find a way forward and regain control?
The answer lies in increasing Awareness and accepting Responsibility.
The Fear Phase
Of course, Covid-19 is like nothing else we’ve experienced before in living memory. It has caused fear and uncertainty to prevail throughout society. And for obvious reasons. For many small and medium size businesses there is understandable uncertainty about the future, and real fear that they may not survive the crisis.
But whilst fear is an entirely understandable human reaction, for business owners and managers there is an urgent need to move beyond this phase as quickly as possible.
When experiencing fear we often become absorbed with matters that are outside our control, which in turn causes us to lose focus on the positive things that can be done to make matters better.
Perception and reality also often become disengaged, causing us to magnify all sorts of negative thoughts and worry about things we shouldn’t be. The following diagram illustrates how this can play out:
So as a business owner who’s in the ‘fear phase’ of this Covid-19 crisis you might find yourself:
Of course, under the circumstances these reactions are entirely reasonable. If you didn’t spend at least some time in this state of mind you wouldn’t be human. But it’s important to reflect on the reality that none of these thoughts are doing anything to make the situation better for you or your business. In fact, they’re making it worse. And that’s because in the ‘fear phase’ your time and energy are going into things that are beyond your control. You’re worrying over things that you can’t influence.
So how can you break out of the ‘fear phase’, so that you begin feeling more confident and in control of your future?
Awareness & Responsibility Phase
Moving beyond the fear phase requires you to do two things:
By increasing Awareness of your own situation you will move beyond focussing just on what’s impacting on you directly. Instead you’ll apply your thoughts and energies more positively to looking at how you can influence the things around you. You’ll start thinking ‘What can I do?’ rather than wondering ‘What’s happening to me?’
So, begin by thinking of those things you can do within your own business that are within your control. Although not exhaustive, some examples might be:
By increasing awareness of your situation and looking at things you can do, it now leaves you free to accept Responsibility for what happens next.
You have identified positive steps to take in response to the current situation, and by taking responsibility for the results of those steps you’re effectively handing yourself the power to make a difference.
You’re moving beyond fear by acknowledging that what happens, good or bad, will be the result of your actions and not anyone or anything else’s. Not the Government’s, not the economy, not a competitor, …... and not the Covid-19 virus!
You’re putting yourself back in control!
Confidence and Control Phase
So, you’ve experienced the fear and uncertainty. You have then increased awareness of your own situation and identified what positive steps you can take. And finally you have accepted responsibility for what happens next.
So how do you spend your time now? Well probably much more positively than you were when gripped by fear. Now you are:
As a Business Mentor and Strategy Coach I can help you move from ‘Fear’ to ‘Confidence and Control’ If you’re interested in a discussion without obligation, please get in touch on 07980-791553, or email me at firstname.lastname@example.org. Further details on my background and the services I offer are on my website at www.blueboxstrategy.co.uk.
Blue Box Strategy Ltd