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Tips for an awesome website

Hipposerve

There are many different ways you can make a website look great and perform well. Not everyone has the same ideas of what works and what doesn’t. However, one thing is for sure, you need  to create a website that is not only easy for someone to use, but is also full of engaging content to keep them interested. In this article I have tried to come up with, my top 10 tips for an awesome website!

Tip 1 – Straightforward Navigation

There is nothing worse than getting lost inside a website. It will certainly turn your visitors away. Plan your website structure beforehand and make sure that either you or your developer follow it carefully.

Design the navigation to follow this structure with logically named categories and standard terms on your menu. For example, use the standard term “Contact Us” for your contact details page, rather than “Get in Touch”. People will be looking for the former. They really don’t want to guess where to go.

Also make sure that your important pages are at the top of any navigation menu.

Tip 2 – Use Conversational English Where Possible

If you want someone to read your text you have to make it sound interesting. No one is going to want to read pages and pages of formal legal speak or technical jargon. Think about it – how often have you read through the entire “Terms & Conditions” section of a website?

A friendly tone is always way better than corporate language. Make your text fun and where possible use personal anecdotes.

I recently wrote a personalised blog explaining why I created Hipposerve and my personal reasons for doing so. This resulted in a blog post that had 95% more engagement than all the others. Personal stuff works!.

Tip 3 – Get to the Point Quickly

Your homepage, or landing pages will be where a user arrives first. It is really important to get to main bit about what you want to say.

How will customers benefit from your product or services? What are your headline prices? How to people get in touch with you?

If they don’t get this information within the first few seconds of landing on your website, you will lose them. Back they go to Google and one of your competitors.

Grab their attention in the header too, with a special offer or interesting fact. They don’t want to have to scroll down the page!

Tip 4 – Create Special ‘Squeeze Pages’ for Important Info

‘Squeeze pages’, also known at ‘Landing Pages’ or ‘Click Funnels” are special page on your website that are designed to generate specific leads or guide your user to important information.

Your website is probably full of useful info about your company. A ‘Squeeze Page’  targets a specific sale or offer.

For example if you are advertising a 50% off offer  on social media or Google ads, you may direct users to a page that highlights the offer.

This page will often have call to action buttons that directs a user to a sale or action.

For example here is our normal webpage https://hipposerve.co.uk/hps/ and here is our click funnel for a 50% offer https://hipposerve.co.uk/hps/home-page/about-us/50-off-for-new-customers/

Tip 5 – Get to Know About SEO

What use is a fantastic website or blog if no one can find it? Learning about optimising your content for search engines is key to rising up the Google rankings. This is a huge topic, and beyond the scope of this article.

There are also many online tools that can analyse your website for high quality SEO.

You can hire someone to do this job for you, but you can do it yourself too, with a small investment of time. This article gives you tips to get started on your SEO if you haven’t got the budget just yet to get someone to do it for you. https://www.practicalecommerce.com/10-do-it-yourself-seo-tips-to-save-money 

Tip 6 – Keep it Fresh

If your visitor notices that the content you are serving is not up to date your site could lose credibility. This doesn’t just matter for your product information and your prices – but other information too.

Add blog entries regularly, as Google will also see this as fresh content. Aim for content longer than 400 words and keep it interesting too.

Also if you have information that is out of date, don’t be afraid to delete it, or at least archive it. You don’t want people stumbling across your old articles first.

Tip 7 – Buttons

Call to action buttons direct your customers to where you want them to go. Try to include these buttons on every page of your website. On your “About Us” page, make sure you have a “Buy Now” button that takes you to your store front.

Include buttons to “Get an Instant Quote”, “Find Out More” and “Contact Support”. 

It means your user can get straight to where you want them to be with minimum fuss and hassle. Don’t make the mistake of burying your lead generating links deep in your drop down menu structure!

Tip 8 – Contact is King

It has to be easy for your visitors to contact you. Your preferred contact information should be everywhere on your site.

You should also make sure that you have a dedicated ‘contact us’, that includes an email form that can easily be filled out. Research shows that a site visitor is 70% more likely to complete an online form, rather than email you directly to your address!.

There are other features you can add too, such as a live chat feature that is active during your opening hours. Many of these include mobile phone apps that ping the messages to your phone, so even if you are away from your desk you can answer.

Tip 9 – Keep Forms Simple

We mentioned before about email forms. You can also include other types of forms to gather information from clients – for example details in order to create a quote.

Keep these forms as simple as possible. Also avoid making field compulsory unless they absolutely have to be. For example, make the email address compulsory, but not the phone number – but not both. If someone comes up against a field that they can’t complete because they don’t have that information – they probably won’t bother going any further.

Always be mindful of GDPR or other relevant data protection laws when gathering personal data.

Tip 10 – A Picture Paints a 1000 Words

If you really want people to engage with your website you need to include relevant images to help tell your story.

No one is going to read a whole chunk of text, without something to break it up. 

The more personal the images the better. Stock images are fine, but this isn’t about you or your website. Take your own pictures  where possible to tell your story.

If you are using images to sell products make sure that they are an accurate representation of what you are selling.

In Summary

There is no way anyone could write an article with all the best tips of how to produce a good website. What is good for one type of site is not necessarily good for another. However, a website is a dynamic entity and whilst you have to start somewhere with a few simple ground rules, it will eventually grow into what you want it to be.

Jason Tedale
Hipposerve