Engineering marketing can present many challenges. From writing the right copy through to sharing the correct creatives on social media. It takes plenty of ongoing research and time to build and maintain a successful engineering marketing strategy. There are lots of different channels to choose from when it comes to digital marketing for the engineering sector, all of which have their pros and cons. Here at AIM Internet, as a leading engineering marketing agency, we always recommend an omni-channel approach to building an online presence for companies.
SEO (Search Engine Optimisation)
SEO is essentially a series of best practices that appease the requirements that Google is looking for, in order to position your website high up on the results pages. It is arguably one of the best ways to improve your online presence. Additionally, it is essential in the competitive organic landscape.
SEO requires you to optimise your website from a technical point of view by making fixes that keep the user experience fast and seamless. Also, the website must be populated with high quality and relevant content that is optimised with keywords that your customers will be searching for. It’s an ongoing process. But, providing you keep your website user-friendly, and you give your users the information they need, you can rank high on Google and be in a position to gain lots of traffic.
PPC (Pay Per Click)
A quicker way to boost traffic and revenue, and support the ongoing SEO campaigns is to invest in PPC (Pay-per-click) advertising. You can select which keywords and phrases you want to trigger specific ads of yours. So, providing your bid is the highest, your ads will display at the very top of Google (above the organic listings). Targeted traffic can then click on these ads and be directed to relevant pages on your website.
Social media is a great way to demonstrate the personality, values, and general ethos of your company. You can use your channels to share posts on important engineering concepts and industry news, discuss upcoming events or new approaches and by doing so, position yourselves as thought leaders of your industry. Social media posts should be interesting, relevant, and informative in order to encourage your audience to engage with them voluntarily. By increasing your social media presence, you can create a community of like-minded people who all share the same interests in your field - and hopefully your products!
Many B2B businesses struggle to see the value of social media, but no matter what type of sector you work in, social media platforms open up communication opportunities to current and potential customers.
Marketing For Engineering Companies
Our digital marketing agency in Birmingham specialises in marketing for engineering companies. Here at AIM Internet, we can create a tailored strategy for your business that drives traffic to your website and generates quality leads. To grow your online presence and dominate your industry with a strategy for sustainable growth, call us today on 0870 062 8760.