Being ‘event savvy’- what to do and what to avoid?

Greater Birmingham Chambers of Commerce

Knowing what to do and what to avoid when attending events can be a daunting thought, but making the most of attending events is a sure-fire way to grow your network and gain more opportunities.

To help our members make sure they are ‘event savvy’, the Greater Birmingham Chambers of Commerce (GBCC) asked our relationship managers for their top ‘do’s and don’ts’ for events, which we have listed below:

What to do when attending an event?


  • Work the room.
  • Make sure to explain what you do in 10 words or less.
  • Give a specific distinct information about yourself to people can know you by
  • Do bring business cards and an open mind - remember to smile - you may be about to meet your next biggest client or customer.
  • Do link-in with those you’ve met and if you say you’re going to follow up then follow up…
  • Be yourself, attending events can be daunting, especially when it’s for the first time. Everyone is here from a professional capacity but we are also all just people.
  • Introduce yourself to the Membership and Events team, especially if it’s your first event.  They can help point out members from the delegate list you may be keen to meet.
  • Try and make sure you engage with people on a personal level first, listen and respond.

What to avoid doing when attending an event?


  • Don’t wait for people to approach you, approach them.
  • Don’t say you will touch base if you don’t mean it.
  • Don’t rush to the corner of the room and hide behind your mobile phone screen checking for messages. Everyone in the room is there to meet you and everyone is in the same boat.
  • No shows! If you sign up to an event but you’re not able to make it, let us know. We can offer your place to someone else, we often have waiting lists when events get sold out.
  • Don’t be nervous of wearing bright colours!  It may be easier for someone to point you out in a crowd.  Some members make it obvious from what they wear, what their occupation is!  Photographers with a camera round their neck! Gym instructors in track suits! Florists in flowery blouses!  Be imaginative!
  • Don’t be tempted to dive straight into an elevator pitch the moment you meet someone.


Remember, events are an opportunity to showcase yourself and learn more about what’s going on in the business sector - make sure you take as many opportunities as you can.

You can find out more about our upcoming events in our Events Calendar.