Social media campaign to boost Lichfield High Street

10 October 2018

Lichfield has launched a new campaign to boost its High Street by embracing social media.

The city has been picked as one of a number of locations across the country to take part in a pilot project, which aims to raise the profile of local retailers via the online world.

Businesses around the city play their part by taking photos of their products and services and posting them to Facebook, Twitter or Instagram alongside the hashtags #WDYT and #LICHFIELD .

The scheme – backed by Lichfield Business Improvement District (BID) and Stoke and Staffordshire Growth Hub – has already seen the city shoot up the ‘digital noise’ charts, due to the growth in its postings on outlets such as Facebook, Twitter or Instagram.

Previously, Lichfield was only rated at 174 in the country for this, but has now jumped up to number 22.

This is down to the efforts of a dedicated team which ensures the posts are seen by a wider audience - which has now helped increase the city's digital output.

In addition, a support day has been held where retailers were given advice and help to open Facebook, Twitter and Instagram accounts so they can get on board the campaign.

Businesses gain help and support to get on various social media channels and receive weekly reports that show how well they are doing and the impact of their uploads.

BID chairman Paul Maddox said: "Our businesses know that the traditional High Street has changed and is continuing to change - burying your head in the sand is not an option if you want to survive."

"Let’s be clear, our city centre is not dying - it is evolving. Lichfield needs to be forward thinking to take advantage of that change. We want people who search and socialise online to see what this city, its retailers and its services, has to offer and choose Lichfield as their preferred destination to shop, eat and enjoy."

Lichfield BID manager David Tomalin (pictured) added: “This is such an exciting opportunity for businesses to explore the world of social media, develop new audiences for their products and services and step in to the on-line world.

“We have already seen the profile of the city rise in the digital rankings to number 22 nationally and we drive toward an even higher placing in future months, all through Lichfield businesses embracing hashtags WDYT & Lichfield. It so easy and the benefits are not only for the business involved, but also Lichfield as a destination for visitors and residents alike.”

The digital pilot is a Government initiative and money to run the campaign has been funded by the Stoke on Trent and Staffordshire Local Enterprise Partnership through the Stoke on Trent and Staffordshire Growth Hub and also the Lichfield BID, who have match funded this initiative.

Lichfield BID Businesses wishing to take part should register at www.wdyt.org.uk/lichfield or contact the BID office on 01543 251713. Look out for the hashtags #WDYT and #Lichfield for more information.

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