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Chamber productivity campaign gets underway

26 February 2018

A Greater Birmingham Chambers of Commerce campaign designed to help businesses address the region’s alarming productivity gap launches today.

Growth Through People is a month-long campaign of seminars, workshops and leadership content which aims to inspire businesses to develop skills within their organisation and manage employees more effectively.

GVA per head in West Midlands Combined Authority (WMCA) area is £19,423 – nearly £3,500 lower than the national average.

At a national level, the UK’s productivity is 30 per cent lower than the USA and 35 per cent lower than Germany.

And new figures from the GBCC’s Quarterly Business Report for the fourth quarter of 2017 show that just 31 per cent of organisations in the region offer employees formal training opportunities in leadership and/or management skills and techniques.

Growth Through People got underway this morning at Millennium Point with a talk from Louise Teboul, from leadership development organisation Common Purpose, on ‘Developing Your Leadership Style’.

Henrietta Brealey, director of policy and strategic relationships at GBCC, said: “We are excited to be launching this campaign for the second year running.

“People are often a business’s biggest cost – and asset. These latest statistics show that many organisations in Greater Birmingham are not training their employees in leadership and people management, a key component of productivity which feeds into low productivity figures for the region.

“We hope that by offering these free sessions, professionals in the region will take up the opportunity to develop these crucial skills and that, long term, businesses might be encouraged to reconsider investing in them.

“The Chamber is striving to create a real, lasting change to the productivity gap in the region, and as always, to ensure our members are equipped with the best skills to thrive and grow.”

GBCC will deliver 20 events over four weeks in partnership with more than 40 organisations across the region.

Events will range from intimate, interactive workshops to larger, high-profile panel discussions.

All Growth Through People events are free to attend for Chamber members and non-member businesses.

A packed programme includes an event on managing apprentices (6 March) featuring WSP’s learning development specialist Emily Mahoney, an interactive session on Leadership: Defining Creative and Maintaining Your Organisation (12 March) and panel of high-profile guests for a discussion on the Future of the Workplace Environment (14 March).

On 20 March, Get On Board tackles the subject of diversity in the board room, while on 21 March the Future of Unlocking Potential is another high-profile panel discussion on unlocking potential.

The West Midlands Combined Authority is the official partner for the first week of the campaign, focusing on Growth Through Responsible Leadership.

Aston University are sponsoring Growth Through Attracting & Retaining Talent week.

Week three is being sponsored by South & City College Birmingham.

Curium solutions are sponsoring Growth Through Unlocking Potential week.

For more information and to register your interest in the Growth Through People events click here.

You can also follow Growth Through People activity on Twitter using the hash tag #GTP18.

To ensure Growth Through People has a lasting impact, the campaign will be followed by the release of new research into business views on leadership and management, and their impact on productivity.

Pictured: Louise Teboul and Henrietta Brealey at this morning's launch event

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