Plotting a route for marketing apprentices

08 February 2019

Sutton Coldfield Chamber president Katie Hale and members PLOTT Creative are spearheading a drive to nurture the next generation of marketing professionals – with the creation of two new apprenticeship standards.

Creative firm PLOTT are part of a ‘Trailblazer’ group that has been developing the new marketing apprenticeship standards over the past 18 months.

Katie, who is a consultant for PLOTT, chaired the group which developed and approved the Marketing Executive and Marketing Manager apprenticeships.

The two apprenticeships have received support from a host of employers including BT, Clarks International, Daimler, Experian and British Engines.

PLOTT managing director Anna Plotnek said it is important for the creative industry to be represented when it comes to supporting apprenticeships.

She said: “We are committed to supporting next generation into the work by providing them the employability skills and capabilities they need to become confident, independent, work-ready individuals.”

Sir Gerry Berragan, CEO of the Chartered Institute of Apprenticeships, said in a letter to Katie: “A big thank you for the work that you and the other members of the marketing trailblazer group have completed to get to this point.

“I recognise the significant commitment and expertise required to develop an apprenticeship standard that meets the needs of employers, provides meaningful training and careers for apprentice’s and satisfies the apprenticeship requirements.”

Details of both levels can be found on the Institute for Apprenticeships website here and here.

Other Trailblazer committee members included Sertec, Birmingham City University, British Engines and the Chartered Institute of Marketing (CIM).

Pictured: Anna Plotnek and Katie Hale

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