Specialist recruitment firm becomes Chamber patron

01 April 2019

SF Recruitment, the leading specialist recruiter in the Midlands, has become a patron of the Greater Birmingham Chambers of Commerce.

The firm, which counts Dragons Den’s James Caan among its investors, has placed more than 40,000 professionals throughout the region.

It has also just celebrated its 20th anniversary and undergone a rebrand, having previously been known as SF Group.

As part of the rebrand and in line with a new set of brand values, the firm pledged to scrap single-use plastic and use bamboo as an alternative, natural resource.

SF Recruitment - which has offices in Birmingham, Leicester and Nottingham - has recruited for more than 12,000 clients, with a strong focus on the financial, HR, procurement, marketing and commercial sectors.

Chief executive Saira Demmer (pictured) said: “The Greater Birmingham Chambers of Commerce have been key partners of SF Recruitment as we have established ourselves as the leading specialist recruiter in Midlands.

“We’ve recently completed 20 years of operation, and over that time, we’ve become incredibly well connected in the region with thousands of businesses.

“We wanted to formalise this by finding more avenues for getting involved in the region’s business issues, particularly when it comes to people, as we know this is a key driver of success for many organisations.

“Becoming a patron also felt like the right move for us as we embark on a new strategy with a rejuvenated brand and a team of people that love working for us.

“We’re now on the top table in regards to the Birmingham business community, together with esteemed company, many of whom, we have supported over the past few years.

“We are looking forward to contributing and sharing our knowledge to help the city keep progressing forward at the rate it is.”

Patronage is GBCC’s top tier of membership, offering a limited number of companies the opportunity to connect with some of the most influential figures in Greater Birmingham.

Each receives strategic support tailored to their most pressing objectives, as well as gaining unrivalled access to the region’s highest profile business leaders and their networks.

Paul Faulkner, chief executive of GBCC, said: “We’re delighted to welcome SF Recruitment as our exclusive recruitment patron.

“As a forward-thinking company that places such a strong emphasis on people, it is fitting that they should join the powerful collective of leading businesses and forward-thinking organisations that form our patronage group.” 


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