Branding roars into focus with Tiger Lab

11 June 2019

Small businesses looking to get ahead of their competition by developing a more distinctive brand are invited to a networking event organised by Birmingham City University.

Tiger Lab gives small businesses the opportunity learn directly from BCU’s academic knowledge as well as networking with other local businesses and meeting BCU students – many of whom are looking to get their careers of the ground in the business world.

Tiger Lab events are part of the Higher Level Skills Match programme, part-funded by the European Social Fund.

The ‘Tiger Lab’ takes place at BCU’s City Centre Campus on Thursday 20 June starting with a networking and refreshments from 5.30pm. The main event will start at 6pm and finish at 8pm.

Keynote speakers for Tiger Lab will include Saqib Bhatti – president of the Greater Birmingham Chambers of Commerce and honorary chair of the Asian Business Chamber - and Emma Neale, senior lecturer in marketing from Birmingham City Business School.

To bring to life the ideas presented by Emma and Saqib, the main feature of Tiger Lab will be a game show-style business challenge based around the theme of creating a distinctive brand.

Mixed teams of business leaders, BCU staff and students will work together to devise solutions to the ‘Tigerlab challenge’ of creating a distinct brand and how to stand out in a competitive market though branding.

At the end of the challenge, each team will present their ideas to a panel of judges before facing a ‘rapid fire’ question and answer challenge.

In April, the first Tiger Lab attracted over 50 local business leaders who were joined by BCU staff and students for the launch of the series which is organised the BCU’s Research Innovation and Enterprise team together with Birmingham City Business School.

Andrew Davis, BCU’s head of employer engagement, said: “We’ve created an event for small businesses that’s little bit different from the norm – combining the exchange of knowledge and insight from our academics and local business leaders with the fun element of the Tigerlab challenge.

“There will be opportunities to learn more about the support the BCU can offer to businesses but the real focus is building a networking community that everyone can benefit from.”

At the April event the winning challenge team took away a cheque for £250 for presentation to the event’s chosen charity, All Birmingham’s Children, a local charity supporting opportunities for children and young people.

The £250 charity prize was donated by Oli Hills from Birmingham Updates.

To book your place at Tigerlab please click here.

For more information about Tigerlab please contact

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