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Record year as agency secures £1m worth of new business

14 January 2021

A Birmingham content marketing agency is set to celebrate its best financial year after securing £1 million worth of new business and welcoming seven new team members. 

HDY Agency, based in the creative quarter of Digbeth, has attributed its recent financial success to boosting the promotion of its services and its commitment to supporting the mental health and wellbeing of its team. 

The agency was co-founded by Heart FM broadcaster Ed James and accomplished marketeer Angel Gaskell in 2018.

It specialises in developing creative campaigns, amplifying social moments, crafting strategies and making stand-out content. 

Angel said: “I doubt any business can say confidently that they were fully prepared for everything that 2020 threw at us. Lockdown illuminated the importance of businesses remaining flexible, resilient and innovative to succeed. 

“Ultimately, there were two routes to go down, either recoil or manoeuvre quickly. At HDY, we pride ourselves on our ability to come together during challenging times. 

“It became a two-pronged approach to ramp up the agency’s content marketing to get our name and proposition out there to prospective new clients, while also recognising the importance of protecting and boosting the team’s wellbeing.

“We believe that one couldn’t have existed without the other.” 

As part of this commitment, HDY Agency implemented a full, virtual wellbeing programme for its team, which focused on physical and mental wellbeing, as well as providing moments for the team to stay socially connected.

A programme of high intensity workouts, art therapy sessions, cook-alongs, games and leadership training courses was hosted to keep its team active, social and creative during the backdrop of uncertainty following the pandemic.

Ed said: “Keeping the team safe during this pandemic is as much about looking after mental wellbeing in isolation as it is staying physically safe in the face of the virus. 

“Mindset is everything and in a business like ours, creative ideas and the best work for clients is often a result of us all being together and bouncing around ideas.

“That’s why we made the commitment to make sure that vital part of our business culture remained in-tact, regardless of the circumstances.”

Pictured: Ed James and Angela Gaskell

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