Birmingham firm launches global marketing brand

Birmingham-based marketing, sales and technology consultancy Cognition has joined forces with three other agencies to form an international collective of digital marketing experts.

Cognition has formed DXG - The Digital Transformation Group - bringing together the combined capabilities of leading marketing agencies Spitfire, Markentive and Nexa.

With more than 180 experts and offices in the UK, France, Dubai, Spain and South Africa, DXG boasts a global reach and network that puts them in the top 1 per cent of HubSpot Partner agencies.

DXG will use its considerable resources and expertise to help organisations harness the power of digital transformation.

HubSpot-powered marketing and sales services - along with strategy, technology and brand consulting - will comprise the core of DXG 's offering.

Tim Witcherley (pictured), managing director of Cognition, said: “Cognition leads the way in psychology-led marketing and decision science and it is always our mission to provide our growing roster of national and international clients with extraordinary value. We saw an exciting opportunity to partner with equally ambitious agencies across three continents to really deliver on the promise of digital transformation.

“Put simply, DXG has the skill and scale to solve any marketing and sales problem for any organisation, anywhere in the world.

“We can achieve this vision because our HubSpot expertise is unmatched and our global team of marketers, technologists, strategists and creatives has the combined experience to digitally transform every business we work with. ”