BBC launches apprentice hub in commitment to region’s creative sector

27 January 2022

The BBC is opening up even more opportunities for people to get their dream job in the media through the launch of a new apprentice hub in Birmingham.

Two hundred new apprentices started with the BBC earlier this month in a variety of production, journalism, technology and business support role where they will each receive training and on the job experience.

Expanding on these opportunities, the BBC is also launching an apprentice hub in Birmingham that will place apprentices with employers in the local creative sector.

The BBC will part fund the apprenticeships while Google, in an innovative partnership, will fund all training costs for apprentices placed in local organisations through the Apprentice Levy Transfer Donation scheme.

It’s all part of the BBC’s effort to double its commitment to apprenticeships and have 1,000 apprentices by 2026. Lord Alan Sugar, the star of BBC One’s The Apprentice, is backing the BBC’s apprentice push. 

Lord Sugar (pictured) said: “These are great opportunities for people to get world-class training and progress their careers. And the good news is you don’t have to face me in the boardroom but you do have to be ambitious and want a career in the creative industries.

“The BBC’s Apprentice Hub in Birmingham will develop the kind of skills that are much needed in the creative sector in the city and the wider region. I’d urge employers to get involved.”  

The BBC’s Apprentice Hub in Birmingham will grow skills in the economy by placing up to 50 apprentices with local small and medium sized employers in the creative sector. The apprentices will get work experience and training from leading learning providers.

The BBC will part fund the apprenticeships while Google, in an innovative partnership, will fund all training costs through the Apprentice Levy Transfer Donation scheme.

The BBC is also working with Create Central, the West Midlands’ creative development agency, to find employers to take on apprentices.

Director-General of the BBC Tim Davie said: “The creative sector is growing. That’s great news for the West Midlands where there are real opportunities. I’m pleased to welcome into the BBC, 200 apprentices who started last week. I’m thrilled we’re going to be working with employers across the Midlands.  It’s an exciting time.”

Education Secretary Nadhim Zahawi said: “Ahead of National Apprenticeship Week, it is fantastic to see the BBC leading the way and supporting more people to earn while they learn so they can secure exciting careers within the creative sector. I enjoyed meeting Tim Davie recently, who talked me through plans for the BBC’s Apprentice Hub in Birmingham, which I fully support.

“The new training hub will open up even more opportunities for people to gain the experience and knowledge they need to get the job they want, while delivering the skills employers across the West Midlands need for the future.”

The BBC is to double its commitment to apprenticeships as part of its Across the UK plan announced in March 2021.

A thousand apprentices will be recruited by 2026 and 80 per cent will be based outside London. The Across the UK plan is the biggest transformation of the BBC in decades; moving power, production and investment out of London. It will ensure the BBC better serves and reflects communities throughout the country.

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