‘Open up your homes’ call for Games visitors

04 July 2022

Airbnb and the organising partners for the Birmingham 2022 Commonwealth Games - including Birmingham City Council and the Business and Tourism Programme – have joined forces to call on locals in Birmingham to open their doors and help host the games.

The 2022 Commonwealth Games Business and Tourism Programme (BATP) aims to capitalise on the Games to create long-term economic legacy in the West Midlands and wider UK, bolstering trade and tourism links across the Commonwealth nations.

More than one million visitors are expected to visit Birmingham during the games. Demand for stays during the games on Airbnb in Birmingham is booming, with an overwhelming increase in searches compared to the same time last year.

The average nightly cost of an entire home on Airbnb during the games is currently £280, with guests staying on average for around six nights, meaning locals could pocket almost £1,700 by hosting during the games - equivalent to around three weeks of extra pay for the median UK household.

Offering more overnight stays in Birmingham through hosted stays will mean more of the economic benefits generated by the Commonwealth Games will stay with local families and their communities in Birmingham and the surrounding areas.

Amanda Cupples, general manager for Northern Europe at Airbnb, said:  “Birmingham 2022 is a fantastic opportunity to showcase the West Midlands and what better way for visitors to experience the region than sharing the home of a local.

“The Commonwealth Games gives local families the chance to boost their income as many battle a difficult cost of living crisis. Since its conception, Airbnb has helped local families afford their homes, and helped cities meet surges in demand around major events, and we are excited about the opportunity the games provides for families in Birmingham to benefit from hosting.”

Cllr Ian Ward (pictured), leader of Birmingham City Council, said: “As Birmingham counts down to what is set to be an unforgettable Commonwealth Games, demand for accommodation will be as high as it has ever been across the city. So this is a great opportunity for Birmingham’s residents to host on Airbnb, allowing more visitors to enjoy our brilliant city in a more authentic way, while also earning additional income.”

From the Rio 2016 Olympic Games through to COP26 in Glasgow, Airbnb has a long history of helping cities accommodate big events, while generating benefits for local families and communities. Home sharing allows cities to flexibly increase the number of guests they can accommodate without expensive building and infrastructure projects, providing a more sustainable way of accommodating a surge in visitors.

Airbnb signed a landmark agreement with the Birmingham 2022 Commonwealth Games in May, becoming the Official Hosting Provider for the biggest multi-sport event ever in the West Midlands.

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