20 March 2023
Midlands based marketing firm Mooch Creative is launching a new dining experience by merging Indian culture with the distinct style of Brum.
The firm is keen to get the project underway and deliver a memorable and engaging media campaign for the My Delhi Indian Streetery.
The My Delhi adventure started in May 2019 when brothers Shah and Elahi Amin teamed up with Gaurav Dayal, Gaurav Goyal and Neha Goyal to bring a brand-new dining concept to the Indian cuisine market.
The concept has caught on and My Delhi now has restaurants in Newcastle and Sunderland with more opening across the UK in 2023/24.
Mooch is launching a memorable and disruptive campaign, inspired by travel and with touchpoints throughout the city.
The fully-integrated creative agency deliver projects across multiple channels and utilises traditional and digital PR, local newspaper advertisements and social media platforms.
The Mooch team is keen to ensure that the food and drink is complimented by an immersive customer experience as soon as they enter the restaurant.
Gemma Darby, Mooch’s head of digital marketing, says: “At Mooch we’re all about ideas. And that’s exactly what you’ll find in this campaign: our best and biggest ideas for how to bring My Delhi to life. It’s exciting and challenging all at once!”
My Delhi owner, Elahi Shah Amin, said: “With Chef Gaurav Dayal at the helm, we knew food from Delhi would be a superhit for diners in the UK. We wanted to showcase the foods that we grew up and fell in love with on the streets of Delhi.
“We also introduced Indo-Chinese dishes that are trending in Delhi right now, like our popular Cauliflower Manchurian, Chilli Chicken and Crispy Fried Momos. With the added support of the Mooch Creative team we’re sure that you’ll be eating with us in the near future.”
Discover more about My Delhi immersive customer experience online and on a street near you soon.
Pictured from left to right: Daniel Berry (director, Mooch), Mark Greenway (director, Mooch), Shah Amin (My Delhi), Luke Skinner (creative director, Mooch), Gaurav Dayal (My Delhi), Elahi Shah Amin (My Delhi) and Ashtoreth McAdam (head of client services, Mooch).