Ollie Leggett, an experienced brand consultant to the charity, health and education sectors, will take delegates through the importance of a good brand.
Using the analogy of Brand as a Person, he’ll explain how it runs far deeper than just your logo, and how to use compelling messaging to differentiate your organisation.
He’ll then go on to share a few case studies of successful rebrand projects, as well as touching on a few not-so-successful rebrands – a cautionary tale in how not to do it.
Managing Director and Brand Consultant, IE Brand
iebrand.co.uk | iedigital.co.uk
Twitter: @iedesign | @ollieleggett
Driven by a desire to stand alongside values driven organisations and to make a difference through the power of brand and digital, Ollie founded design consultancy IE in 1994 and continues to lead IE’s more complex brand consultancy projects.
Ollie’s notable clients have included Christian Aid, the University of Cambridge, Teach First, FPA (Family Planning Association), Young Enterprise, and the Goldman Sachs Foundation.
A regular public speaker, Ollie is an opinion leader on the subject of optimising business practices within the creative industries and a passionate advocate of self-improvement and the power of peer networks. He is a graduate of business school programmes at Cranfield School of Management and London Business School. Having been awarded a Goldman Sachs Foundation small business leader scholarship, he is about to graduate with Distinction with an Executive MBA (with Marketing) from Aston Business School.
He is a Visiting Industrial Fellow of Aston University, a BSEEN business mentor, a volunteer for the Ahead Partnership and a Queen’s Small Business Charter Mark business school assessor for the Association of Business Schools. Ollie recently retired as a trustee of Trident: Reach The People Charity (a £14m+ social investment charity in the Midlands) to become a founder member of Christian Aid's Salt Business Network.