Closing Sales with Ease | Start-up and Small Business Academy

Time: 09:30 - 12:30

Date: 22/09/2023

Division: GBCC

Venue: STEAMhouse


How much is not having a sales process hurting your business? Most businesses struggle to create a sales process that is bespoke to their business and prioritises serving their clients. When your sales process to when your sales process is not effective...

• Potential customers don’t buy your product/service
• Expensive marketing campaigns fail to generate a return
• Customers waste your time
• You fear having to speak to customers
• There’s not enough cash in the business
• Not enough people know what you do

This is module 5 of 6 from the Start-up and Small Business Academy. Matt Elwell, a leading and highly respected Sales Trainer will show you why having a seamless method to take someone from showing an interest in your products/services to actually buying them from you is easier than you think when you have a strong framework and you will finally get the sales results you’ve always wanted.


Matt Elwell | Elite Closing Academy

Director of the Elite Closing Academy, Sales Trainer & Coach, Author of ‘Open With A Close’ and Public Speaker Matt Elwell is currently on a mission to change the way the world sells, to help business owners get quick wins, gain more clients and grow their business.

Matt has 22 years experience as an entrepreneurial business owner. His sales career has ranged from cold-calling to successfully negotiating multi-six/seven figure contracts in the UK and America.

In 2017, Matt turned his attention to sharing his understanding of sales and human psychology to help people sell effortlessly with integrity, by following a process involving human-to-human communication.

This framework is now helping speakers & trainers, trade & care providers, property developers and professional salespeople to dramatically grow their businesses in 19 different countries across the world, from start-ups to multi 6 and 7 figure businesses, and everything in between!

In August 2018, Matt co-founded the Elite Closing Academy with Nick James, which has since grown from zero to a seven-figure business.

About the start-up and small business academy 

"Our Start-Up and Small Business Academy ensures our members have free access to the expertise that can help them best develop their businesses. At the Chamber, we want to use our network to connect our small business members to the highest quality advice, insight and support to help them on their journeys". - Henrietta Brealey, CEO GBCC

The Academy’s aim is to support strong business growth and provide access to regional leading experts on key business knowledge pillars. It is a structured programme of workshops plus peer support and an opportunity to be mentored upon completing the programme.

who is the academy ideal for?

  • Businesses looking for bite-size but in-depth business sessions from experts on challenging areas that could be holding them back
  • Businesses needing a refresher on key business basics and looking to gain new insights from experts
  • Businesses looking to create a structure for growth who have started within the last 12 months
  • Businesses that would benefit from the support and accountability of their peers and are in the start-up phase

The Academy offers 6 in-person half-day in-depth modules, with leading experts giving you their advice and insights for free, saving you valuable time and money. 

Programme for the year:

  • Business Planning and Growth
  • Financial Forecasting and Cashflow
  • Marketing
  • Productivity and Processes
  • Closing Sales with Ease
  • People Management and Mindset

The academy is by application only. If you would like further information and to apply for a place on the next academy please email

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