Getting started with your marketing strategy (Marketing workshop 2)

Time: 10:00 - 13:00

Date: 24/11/2022

Division: International Business Hub

Venue: Greater Birmingham Chambers of Commerce

General Price:

All prices exclude VAT

Member Price: £90.00

Non-Member Price: £130.00


Who is this workshop suitable for?

Nobody knows your business better than you, but sometimes issues can arise when it comes to marketing your product or service, and you may need a helping hand to refocus and maximise your potential.

This 3 hour workshop is suitable for anyone who is looking to learn how to create a clear and detailed marketing strategy for their business.

Suitable for any business or entrepreneur looking for guidance, from young businesses who have not been trading for long to more established companies interested in considering new approaches to their marketing strategies

What does the attendee gain?

After taking part in the workshop, attendees will leave with a clearer understanding of how to develop their own marketing strategy, feel empowered to achieve their goals and understand how to follow a structured action plan.

A detailed discussion on setting clear objectives and a vision will be a key part of the workshop, including the importance of understanding your customers, knowing your competition, key message development, creating targeted content and measuring outcomes.  At the end of the session attendees will be empowered to develop their own marketing strategy.

What happens on the workshop and what is taught?

The workshop will explore:

  • How to put more structure and focus into your marketing
  • How to save time and money by developing a clear and coordinated focus for all your marketing activity
  • How to develop a strategy that you are happy to deliver, and identify areas where you may need professional input
  • How to develop key messages for your target audience

Strategy planning between you, the attendees and the trainer will take place throughout the session, exploring options that could work for your business and your customers - and won’t break your budget.

Who runs the session?

The workshop will be delivered  Mel Evans, an internationally acclaimed marketing strategist, who has spent 30 years creating the marketing strategies and launch plans for some of the best-known destination brands in the Midlands, including Bullring Birmingham, High cross Leicester, Mailbox and Grand Central.

Mel has also helped many smaller companies and charities to develop their brands and marketing activity.  She is a Chamber Member, professionally trained coach and member of the ICF.  Based in Sutton Coldfield, Mel has launched 3 of her own businesses, so understands the needs of smaller businesses.

Where and when do I book and pay?

Member’s fee:  £90 + VAT

Non-member’s fee: £130+ VAT

*Any cancellations must be confirmed via email to and must be given within 5 working days clear of the original event date. For any cancellations given less than 5 working days before the event, fees will not be refunded. This also counts for non-attendance. If the course is due to run again in the future, delegates can opt to transfer to the next available date. A £50 fee will still be issued to cover the costs already incurred.

*Please note, the aim is always to finish at the time provided above, but please allow extra time depending on how many delegates are on the course, as there may be more questions for the trainer to answer. 

(We also offer training packages & bespoke training depending on what is most suitable for your company. Ask the team today about bulk bookings and discounts)

Brought to you by:

Greater Birmingham Chambers of Commerce
75 Harborne Road
B15 3DH

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