Managing Energy Costs

Time: 09:00 - 10:00

Date: 30/09/2022

Division: GBCC

Venue: Online

General Price:

All prices exclude VAT

Member Price: Free

Future Faces Members: Free

Non-Member Price: Free



The energy crisis has had a devastating impact upon businesses, both larger organisations and SME’s. The cost of doing business continues to escalate and with an anticipated increase to the energy cap both in October and early 2023, it is crucial that businesses across the region take important steps to reducing the financial impact of the energy crisis.

Research shows how businesses are increasingly being impacted by the energy crisis. According to the Quarterly Business Report, two of the most prominent sources of price increases are utilities and fuel, with 28% and 23% citing these factors.

How do businesses respond to the continuing costs associated with doing business?
Join this session to learn how business leaders are responding to the energy crisis and how they are preparing for what is going to be a difficult year. Further insight will be provided from a range of specialists and experts within the energy field.

This webinar will help guide businesses as they navigate their way through the crisis by:  

    • Showcasing the importance of energy efficiency measures and it’s potential in reducing the costs associated with doing business.
    • Providing real-life examples and case studies highlighting what other organisations have found to be effective and ineffective.
    • Insight from experts regarding the coming year and the potential challenges that businesses will encounter.
    • Hear from SMEs that have taken practical steps to minimise energy usage.

Speakers include:

Cheryl Hiles - Director of Energy Capital, WMCA.

Cheryl is Director of Energy Capital at the WMCA. She is driving the delivery of the West Midlands Regional Energy Strategy and energy devolution ask to Government, to ensure the West Midlands has the necessary tools, powers and resources to meet its green recovery and net zero ambitions. Cheryl pioneered the West Midlands Net Zero Pathfinder programme and is responsible for leading a variety of smart local energy system innovation initiatives. These form the evidence base that demonstrates the value of local solutions and part of a package of measures to achieve our national net zero objectives. Prior to leading Energy Capital, Cheryl was the sector director for energy and environment at Pell Frischmann design engineering consultancy, but spent the majority of her 20 year career at Regen, championing democratic, decentralised and decarbonised energy solutions.

Serena Bacuzzi – Regional Energy Projects Officer, Midlands Net Zero Hub (Great Birmingham and Solihull LEP)

Serena is a sustainability professional with experience in carbon reduction and environmental management in the private and public sector as well as in education establishments. Previous responsibilities included writing carbon reduction plans, climate change strategy and feasibility study, ensuring compliance with environmental legislation, carrying out environmental and energy audits, measuring carbon footprint and setting carbon reduction targets. Before becoming Energy Projects Officer for the Midlands Net Zero Hub, she has worked for a local Environmental Charity providing environmental and energy consultancy to businesses in the West Midlands, and as a Sustainability Officer at a FE College raising awareness about energy efficiency and environmental protection among the college’s community. Serena holds a BSc (Hons) degree in Environmental Sciences and Technologies and is PIEMA member.

Tom Pugh - Economist, RSM UK

Tom is RSM UK’s economist. He provides economic insights from a middle market perspective, to both RSM and its clients. Tom works closely with RSM partners across the UK, as well as with colleagues in the US to monitor how changes across the pond could affect the local market.

After graduating from the University of Manchester in 2009, he went to work for HM Treasury. This was right in the middle of the financial crisis, so he was assigned to help redraft the banking regulations. He then spent eight years at Capital Economics, where he first covered commodities, then the UK economy in the wake of Brexit and the onset of the pandemic.

Places are limited. To reserve your place and register today for this event, see the ‘book now’ tab. 

You can find other events as part of the Sustainable Business Series, by selecting the Series in the events calendar. 

More detail to come as speakers are confirmed.

This event has been produced for the Greater Birmingham Chambers of Commerce as part of the 2022 Sustainable Business Series.

The Sustainable Business Series is the Chambers flagship campaign on environmental sustainability aiming to share best practice, guidance and knowledge on the measures businesses can take, and commercial benefits of, progressing to net zero.

In 2022, the Series contains a series of free events and webinars taking place from the end of September and throughout October and a Sustainable Business Summit on 2nd November. In addition, throughout the campaign, the Chambers will be publishing podcasts and blog content.

Thanks to our Headline Sponsors – Aston University, The University of Birmingham and Shakespeare Martineau

If you don’t receive the zoom link the day prior to the event, then please get in touch with the Event Manager by emailing If you book on the day of the event, you will also receive the joining instructions before the event goes live.

Brought to you by:


Get Directions