Sales Masterclass 4: Negotiate & Close more profitable business

Time: 13:30 - 16:30

Date: 17/11/2022

Division: International Business Hub

Venue: Birmingham Chamber of Commerce

General Price:

All prices exclude VAT

Member Price: £75.00

Future Faces Members: £75.00

Non-Member Price: £115.00


Why join the session?

Negotiating with your customer can be tricky if they feel they haven’t got the best deal, or the best service from you.

The aim is to make sure you not only close the deal confidently but leave your customer happy and willing to return.

This module is for you if:

  • You’re having to continually discount to win business
  • You’re leaving money on the table
  • You’re losing business to your competition

You will learn:

  • How to build and maintain trust with prospects
  • How to negotiate and close more confidently
  • How to create willing buyers in the process

It will be suitable for businesses of all sizes who are looking for practical, actionable sales hints and tips to increase sales.

Who runs the session?

This course is provided to you through Greater Birmingham Chambers of Commerce in partnership with Keith Rozelle, Director of GBCC Member company Sales Marvel.

Keith has 30-years’ experience in Technology Sales in the City of London with companies like HP, EDS, BT and a host of SMEs. Keith has helped clients win sales ranging gym memberships at £45/month to IT Outsourcing contracts worth over £1billion!

What do you get out of the session?

Attendees will take away actionable sales advice and ideas to implement which will help increase their sales AND reduce sales cycles.

Keith believes that closing business is simply ‘the natural conclusion to a well-qualified sales opportunity” with a prospect who trusts you which attendees will fully understand how to do once the session ends.

Learning how to overcome tough negotiations from the customer and provide your own suggestions so all parties are happy to move forward will also be covered.

What happens throughout the session?  

  • You will learn how to negotiate and close with confidence, not arrogance
  • Getting into “the £seat”…and staying there
  • Train prospects to give you more profitable deals
  • Say ‘no’ constructively
  • Get fewer objections in the first place!

How to book and pay?

Member’s fee per module: £75 + VAT  

Non-member’s fee per module: £115 + VAT

*Any cancellations must be confirmed via email to and must be given within 5 working days clear of the original event date. For any cancellations given less than 5 working days before the event, fees will not be refunded. This also counts for non-attendance. If the course is due to run again in the future, delegates can opt to transfer to the next available date. A £50 fee will still be issued to cover the costs already incurred.

*Please note, the aim is always to finish at the time provided above, but please allow extra time depending on how many delegates are on the course, as there may be more questions for the trainer to answer. 

(We also offer training packages & bespoke training depending on what is most suitable for your company. Ask the team today about bulk bookings and discounts)

Brought to you by:

Birmingham Chamber of Commerce
75 Harborne Rd
B15 3DH

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