Birmingham 2022 Commonwealth Games Business Hub

In the run up to the Games, an array of products and services will need to be procured in order to ensure the success of the games. These will range from large scale infrastructure to the Commonwealth Games branding, to catering and training. In addition, there will be further supply chain opportunities created by the organisations delivering the major direct contracts.

All contracts over a value of £10k will be advertised via the Birmingham 2022 Business Portal.

All host-city contracts over £10k will be advertised on FindItInBirmingham.

CGF Partnerships – a subsidiary of the Commonwealth Games Federation – is seeking expressions of interest to acquire the rights to manufacture and sell products bearing the Birmingham 2022, Commonwealth Sport and Home Nations brands. Local businesses with distinctive ideas can contact licensing@cgfpartnerships.com.

The Birmingham 2022 competition schedule features more medal events for women than men for the first time in Commonwealth Games history, as well as a fully integrated para-sport programme.

In total there will be 286 sessions across 19 different sports taking places at venues across Birmingham, Sandwell, Solihull, Cannock Chase, Coventry, Wolverhampton, Leamington and London.

Attending the Games is an ideal way to be part of this once in a generation experience, engage and reward teams and/or engage customers or suppliers.

The West Midlands Ticket Ballot closed 30th July 2021 and the National Ticket Ballot closed 30th September 2021 (click here)

Further information on corporate hospitality packages at a selection of sporting events will be available later in 2021.

The Games will involve the recruitment and deployment of up to 13,000 volunteers known as ‘the Commonwealth Collective’.

Find out more about volunteering here.

The West Midlands Combined Authority is also funding a Commonwealth Games Jobs and Skills Academy. This offers fully funded qualifications in Event management, Digital marketing, Hospitality, Health, Lifestyle and Science, Sports coaching and Team Leading.

It is available for West Midlands Combined Authority Area Residents over the age of 19. Find out more here

The Games have also launched Gen 22.

Gen22 provides an opportunity for young people (16-24) from the West Midlands to gain employability boosting opportunities through the Birmingham 2022 Commonwealth Games. It is aimed at young people who might otherwise struggle to access Games related opportunities. Barriers could include: lack of confidence; being a young carer or young parent; or having a criminal record.

Participants will work with Birmingham 2022’s authorised organisations to undertake a 30-hour volunteering assignment.

The Gen22 team are looking for organisations that might be able to offer one or more Gen22 participants the opportunity to undertake their assignment with them. Assignment Providers can be from any sector – for example charities, businesses, sports clubs or educational establishments. Assignment Providers will be given a licence to use the Gen22 brand (if they meet eligibility criteria). Find out more here.

The Birmingham 2022 Commonwealth Games is backed by a number of different sponsors, partners and supporters. Find out more about becoming a partner or sponsor here.

As part of their “Get Set for the Games” campaign, the Birmingham 2022 Commonwealth Games Organising Committee have released information on road races taking place during the Games and associated temporary road closures. The main locations are:

The Marathon Course, 30^th July 2022 : The Birmingham 2022 Marathon is made up of two distinct sections. An 18km loop starting from Smithfield heading South out of the city towards Bournville which all athletes will complete twice. This is followed by a 6.2km section through the city centre, which finishes in Victoria Square.

The Triathlon, 31^st July 2022: Sutton Park and Sutton Coldfield

Cycling Time Trial, 4^th August: It will start and finish in West Park, Wolverhampton, but pass through Dudley, Staffordshire, and South Staffordshire.

Cycling Road Race, 7^th August: It will start and finish in St Nicholas Park in Warwick

Find out more at www.Birmingham2022.com/GetSet or click here for a briefing pack including information on when further details will be made available

Given the volume of visitors, the Games will also have an impact of employees’ and clients’ ability to travel to and around certain areas of the city while they are taking place. Traffic may also be impacted by infrastructure developments taking place in the run up to the Games. Over the next 12 months, the GBCC will be working closely with Transport for West Midlands to understand the challenges that businesses will potentially face in delivering goods and services as we approach July 2022 and step firms can take to minimise disruption.

Find out more about the Transport for West Midlands Games Transport Plan here.

In 2018 the Greater Birmingham Chambers of Commerce founded the Commonwealth Chamber of Commerce to help enable a positive legacy from the Games. It aims to support local businesses in forming bilateral trading relationships with customers and suppliers in Commonwealth nations, tapping into our extensive international trade networks and partnerships. Find out more about how you can get involved here.

The West Midlands Growth Company is the lead partner for delivering the B2022 Business and Tourism Programme. It is a £24m programme aimed at creating a long-term legacy by boosting perceptions of the West Midlands and UK as a world-class destination for trade, investment and tourism. Find out more here.

The UK Government’s Department for International Trade will be delivering a range of webinars and support on trading with Commonwealth Markets and the Global Sports Economy in the run up to B2022. They will also be leading delivery of UK House during the Games itself, activity based at a strategic location aimed at showcasing sporting, cultural and economic strengths of the UK and exploiting the international and domestic business opportunities arising from the Games.

Businesses looking to tap into the Games spirit and organise promotions, campaigns or other activity linked to the B2022 Commonwealth Games must make themselves aware of the Brand Protection regulations applied to the event.

There are strict rules in place on use of Games Marks and logos or presenting association with the B2022 Commonwealth Games, click here for more information