Our Mission, Purpose & Values

The GBCC has a well-established corporate brand coupled with many years of history and success as a leading business support organisation. Our brand is strongly influenced by our mission, vision and values – understanding what the Chambers stand for and what we can offer our members, clients, stakeholders and employees alike is fundamental in ensuring our success and long-term sustainability

OUR MISSION

Connect, Support & Grow local businesses

OUR VISION & PURPOSE

We care about the places and people we represent and believe that thriving businesses sit at the heart of a vibrant community. We want to help make Greater Birmingham the best possible place to work and do business for our members

OUR VALUES

Our five core values (the 5 C’s) were identified by a working group from across the organisation as those that best represented our work ethics and unique organisational culture. Our Values form part of our everyday working life and influence our behaviour at all levels through our interactions with customers - both internal and external. In everything we do we strive to be inclusive and embody our Chamber values:

COLLABORATIVE

We value and respect the collective contribution, knowledge, ideas and opinions of others to overcome challenges and achieve results and common purpose

CONFIDENT

We take great pride in our work and responsibility for our actions, instilling trust and confidence in one another

CONTINUOUSLY IMPROVING

We embrace challenges, innovation, diversity and ingenuity to effectively develop ourselves, develop opportunities and strive for excellence

CREDIBLE

We value our heritage and traditions and act with professionalism and integrity

COMMITTED TO OUR CUSTOMERS

Our customers are at the heart of everything we do. Our extensive knowledge and expertise enable us to provide impartial advice and support. We forge long-term relationships with our customers through communication with clarity