AI for business leaders

AI for business leaders: unlock the potential of AI in your business

Delivered exclusively for GBCC by Netcom Training, in partnership with Intel 

Artificial Intelligence isn’t just the future - it’s already reshaping how successful organisations operate. This full-day training course has been designed specifically for business leaders across a range of industries who want to harness AI to drive growth, improve efficiency and unlock new opportunities to innovate.

Why attend this course

This course will give you the confidence and clarity to lead with impact. You will learn practical steps for implementation within your organisation and gain real-world insight into:

• What AI really is
• How to identify AI opportunities within your own business
• How AI can be applied to improve efficiency, decision-making and innovation in business
• How to ensure your business is digitally ready for AI integration

Plus, you'll explore tools and demos used by leading companies and receive an Intel Digital Readiness Certificate.

This training course would suit senior-level employees, including managing directors, & CEOs, as well as senior leadership teams.

Course content & agenda

9:30am: Welcome, refreshments & networking
10am-4pm: Workshop

Session 1 (1 hour): Introduction to Artificial Intelligence 

• Definition of Artificial Intelligence (AI)
• A brief history and evolution of AI
• What can AI systems do today?
• Examples of current achievements: image recognition, natural language processing, recommendation systems
• Main areas of AI application in business: manufacturing, logistics, customer service, HR, marketing (monitoring, energy usage optimisation, failure prediction, etc.)

Session 2 (1 hour): Fundamentals of how modern AI models work

• How are AI models created?
• The model development process: from data acquisition to model training
• The importance of data quality and methods of data preparation
• Pros and cons of AI models in business implementation
• Benefits: automation, faster decision-making, error reduction
• Risks: data security, privacy, ethical concerns

Session 3 (2 hours): Implementing AI in the company

Demonstrate how to plan and execute AI implementation in practice:

• Identifying processes for automation
• Assessing the company’s digital maturity
• Principles of successful implementation: from data to integration

Session 4 (2 hours): AI in Practice: Technical demo and tool overview

• Present basic technological components of AI and showcase sample solutions
• Hands-on tools demo

Pre-workshop (1.5 hours): Digital readiness for readers (self-paced)

To help you get the most out of the day, we recommend completing a 90-minute online module beforehand. This will be sent ahead of the workshop:

• Title: Digital Readiness for Leaders
• Pre-requisites: None
• Goal: Build AI & digital awareness

In partnership with Netcom & Intel

Netcom Training, founded in 2011 and based in Birmingham, is a dynamic and forward thinking UK Training provider specialising in government-funded digital, tech, and marketing training. With over a decade of experience, Netcom have supported more than 12,000 learners and built a reputation for delivering practical, career focused courses backed by industry-recognised accreditations.

Netcom Training has now partnered with Intel as part of the Intel Digital Readiness initiative to roll out the Intel Digital Readiness for Leaders training program.

Led by AI experts trained by Intel, the sessions aim to empower individuals, with participants receiving an Intel Digital Readiness Certificate upon successful completion. This collaboration represents a significant milestone in Netcom’s mission to bridge the digital skills gap and support regional economic growth through high-impact, AI-focused training.