Master the basics of digital marketing without the jargon!
Delivered by Netcom Training
Digital marketing involves promoting products, services, or brands through online channels and digital technologies. Unlike traditional methods such as print, radio, or TV, it leverages the internet and electronic devices to connect with and engage audiences more directly and effectively.
Enrolling in this digital marketing course can empower your business by providing the tools, insights, and strategies needed to succeed in today’s digitally driven marketplace.
The overall aim of our course is to give participants a clear, jargon-free introduction to digital marketing and help them identify practical ways to attract, engage, and convert customers using online tools.
Why attend this course
By the end of the course, learners will be able to:
- Understand the role of digital marketing in business growth
- Identify key components of SEO and how to improve visibility online
- Understand how email marketing works and plan a simple campaign
- Know the basics of paid advertising and how to get started on a small budget
- Create a mini digital marketing action plan
Course content & agenda
- Welcome & introductions: Meet the group; share what digital marketing experience (if any) you have. Set learning objectives and outcomes for the session
- SEO Basics: What is SEO? Why it matters for small businesses. Key concepts: keywords, on-page optimisation, page titles, meta descriptions, Google My Business. Activity: Identify a keyword for your business and review your homepage
- Email marketing essentials: What makes email marketing effective? Building a subscriber list legally (GDPR), choosing a tool (Mailchimp, MailerLite), types of campaigns (newsletters, promotions, follow-ups), open rates and calls to action. Activity: Plan a simple 3-email welcome series
- Introduction to paid ads: Overview of Google Ads and Facebook/Instagram Ads. Difference between organic and paid. How to start with a small budget. What targeting options are available. Activity: Sketch out a sample ad campaign with goal, platform and audience
- Quick wins & action planning: Recap of key tools and takeaways. Group discussion: which strategy makes the most sense for your business? Activity: Create a basic 7-day action plan – one step each for SEO, email and ads
- Wrap up: Share free tools & links. Invite feedback. Signpost further training e.g. full digital marketing course, platform specific deep dives
In partnership with Netcom
Netcom Training, founded in 2011 and based in Birmingham, is a dynamic and forward thinking UK Training provider specialising in government-funded digital, tech, and marketing training. With over a decade of experience, Netcom have supported more than 12,000 learners and built a reputation for delivering practical, career focused courses backed by industry-recognised accreditations.
How to book
To book a training course through the website, click ‘log in’ at the top of the page. Log in to our website or set yourself up an account in seconds. Once you are logged in, click the ‘book now’ button. Alternatively, email [email protected] to book your training course place and receive an invoice.
T&Cs
*Any cancellations must be confirmed via email to [email protected] and must be given within 5 working days clear of the original event date. For any cancellations given less than 5 working days before the event, fees will not be refunded. This also counts for non-attendance. If the course is due to run again in the future, delegates can opt to transfer to the next available date. A £50 fee will still be issued to cover the costs already incurred.
*Please note, the aim is always to finish at the time provided above, but please allow extra time depending on how many delegates are on the course, as there may be more questions for the trainer to answer.
