Marketing Planning Fundamentals: Build your Brand and Influence with Purpose
Get clarity and confidence in your marketing with this practical, hands-on workshop designed for small business owners. Whether you’re starting from scratch or refining an existing plan, this session will help you strengthen your approach and make your marketing work smarter.
Delivered by Chantel Thompson, Marketing and Engagement Manager at the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University and an experienced freelance marketer. Chantel provides marketing consultancy to small businesses and serves as a committee member of the Black Business Collective. She holds a BA (Hons) in Marketing and Event Management and a Postgraduate Professional Diploma in Strategic Marketing from the Chartered Institute of Marketing. With over 15 years’ experience, she combines strategic insight with hands-on expertise and is passionate about helping small businesses grow through clear, purposeful marketing.
Why attend?
By the end of the workshop, you will be able to:
✅ Understand the key stages of effective marketing planning
✅ Set clear and achievable marketing goals that align with your business objectives
✅ Use simple frameworks to structure your marketing plan
✅ Explore practical ways AI tools can support your market research and planning process
✅ Leave with a one-page marketing plan template you can tailor to your business
Agenda
4:00pm: Networking & Arrival
4:45pm: Opening Remarks
4.50pm: Interactive Session
7:00pm:Close
Speakers:
Chantel Thompson, Marketing and Engagement Manager at the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University
Venue
Millennium Point