Paid Ads for your business – Make your money work harder
Delivered in partnership with Blackrook Academy
Paid Ads for Beginners is a practical, hands-on workshop designed to help businesses unlock the power of paid advertising on platforms like Facebook, Instagram, and Google.
Paid ads can deliver measurable results but only when used strategically. This course gives you the tools to set budgets, define audiences, and track ROI effectively, so you avoid wasting money and start seeing real impact.
By the end of the day, you’ll have a launched (or mock) ad campaign with built-in performance tracking, ready to put into action.
Why attend this course
Business owners, marketers, and staff responsible for social media or website traffic would find this workshop beneficial.
It would also be Ideal for anyone wanting to start using Facebook, Instagram, or Google Ads to reach targeted audience.
Paid advertising can deliver measurable results, but only if used strategically.
Learn how to set budgets, define audiences, and track ROI effectively — without wasting money.
Course content & agenda
This course is delivered face-to-face - 9.30am-4.30pm. Course topics include:
- Introduction to paid social advertising (Facebook, Instagram, Google)
- Understanding objectives, audiences, and ad formats
- Setting budgets and analysing performance
- Writing copy and creating scroll-stopping visuals
- Introduction to tracking and optimizing ad performance
Each participant will leave with a launched (or mock) ad campaign with built-in performance tracking.
📍 Venue: 54 Hagley Road, Birmingham, B16 8PE
In partnership with Blackrook Academy
BlackRook Academy is an award-nominated training provider based in the West Midlands, empowering individuals and businesses through high-impact digital skills and social media training; and working with businesses and partners to deliver industry-led programmes that drive growth, creativity, and employability.
All training is delivered by industry professionals with real-world experience in marketing, digital content creation, and business growth, ensuring every workshop is practical, relevant, and immediately applicable. Our mission is simple: to help businesses and people reach their full potential through digital confidence, creativity, and strategic communication.
How to book
To book a training course through the website, click ‘log in’ at the top of the page. Log in to our website or set yourself up an account in seconds. Once you are logged in, click the ‘book now’ button. Alternatively, email [email protected] to book your training course place and receive an invoice.
T&Cs
*Any cancellations must be confirmed via email to [email protected] and must be given within 5 working days clear of the original event date. For any cancellations given less than 5 working days before the event, fees will not be refunded. This also counts for non-attendance. If the course is due to run again in the future, delegates can opt to transfer to the next available date. A £50 fee will still be issued to cover the costs already incurred.
*Please note, the aim is always to finish at the time provided above, but please allow extra time depending on how many delegates are on the course, as there may be more questions for the trainer to answer.
