Unlock the power of social media to elevate your business
Delivered by Netcom Training
In a world where every scroll shapes opinions and buying decisions, standing out on social media is essential. Our social media essentials course, delivered by Netcom Training, gives you the skills and confidence to harness social platforms as a powerful driver of growth and engagement for your business.
Why attend this course
You will learn how to build brand visibility, drive sales growth, and deliver exceptional customer service that keeps your audience engaged and loyal.
By the end of the course, you will be able to:
- Define your business brand and apply it to your social media presence
- Identify the most appropriate platforms for reaching your audience
- Create engaging, purposeful content ideas tailored to your business goals
- Use planning and scheduling tools to manage social media activity
- Understand basic performance metrics and how to track progress
Course content & agenda
- Welcome & icebreaker: Introduction to the session, participants, and setting expectations
- Choosing the right platforms: Overview of key social media platforms (Facebook, Instagram, LinkedIn, TikTok, X); how to match platforms to goals and target audiences
- Creating content using AI & Canva: Introduction to content creation tools like Canva and AI-based platforms; hands-on practice creating social media content. Participants will produce content during this segment
- Creating content that connects: Understanding content types and themes; applying the 80/20 rule in content creation; learners will draft real content ideas for their businesses
- Building a simple content calendar: How to create a content calendar; free tools and strategies for scheduling; learners will create their own weekly content plan
- Measuring success: How to use built-in platform insights to measure performance; key metrics explained (engagement, reach, conversion); learners will set realistic goals for their social media strategy
- Q&A session: Open discussion and questions on the topics covered; personalised advice and feedback for participants
- Wrap-up & next steps: Recap of key learnings; final tips on maintaining momentum in social media marketing; resources for further learning
In partnership with Netcom
Netcom Training, founded in 2011 and based in Birmingham, is a dynamic and forward thinking UK Training provider specialising in government-funded digital, tech, and marketing training. With over a decade of experience, Netcom have supported more than 12,000 learners and built a reputation for delivering practical, career focused courses backed by industry-recognised accreditations.
How to book
To book a training course through the website, click ‘log in’ at the top of the page. Log in to our website or set yourself up an account in seconds. Once you are logged in, click the ‘book now’ button. Alternatively, email [email protected] to book your training course place and receive an invoice.
T&Cs
*Any cancellations must be confirmed via email to [email protected] and must be given within 5 working days clear of the original event date. For any cancellations given less than 5 working days before the event, fees will not be refunded. This also counts for non-attendance. If the course is due to run again in the future, delegates can opt to transfer to the next available date. A £50 fee will still be issued to cover the costs already incurred.
*Please note, the aim is always to finish at the time provided above, but please allow extra time depending on how many delegates are on the course, as there may be more questions for the trainer to answer.
