Website best practice - make your website work for you!
As a business owner, you know your premises need to be clean, tidy and comfortable for your staff and customers. But do you feel the same about your website?
Well, you should!
Your website is just as essential as your shop window or your office foyer. It's likely the first impression potential customers get of you and your business. Get it wrong, and people will pass you by. Get it right, and you will feel the benefit.
According to a recent study*, 48% of web users believe website design is the most important factor when judging a business's credibility, and 38% of visitors will leave a website if it's unattractive.
It's no easy task, though. Putting together an effective website that will attract traffic, boost your rankings and increase sales is more complicated than it sounds. However, no need to worry; we've put together a quick list of main things you need to consider when designing - or redesigning - your website. Enjoy!
Homepage/landing page layouts
Your homepage or landing page is the first thing your potential customer will see after clicking on your ad or link. It's important. It has a very serious job to do - pique their interest, get them to stay there, and hopefully, get them to buy from you. You can't just throw a homepage or landing page together; there are some essential things to consider when designing it. Here are a few tips to take into account:
You want to keep customers' interest, not bore them. This is how quickly the content on your website loads. If it's too slow, you'll lose people and their business. So you must have a good page load speed on all devices - desktop and mobile. If you're not sure of your page speed, you can check it with Google's PageSpeed Insights to ensure it's fast enough. Page speed is also important because it's one of the signals used by Google's algorithms when ranking pages, and so a high page load speed can help you improve your Google rankings. There are several ways by which you can increase your page speed, including:
SEO is probably one of the most valuable aspects of website development. Everyone knows you need SEO, but not everyone knows how to use it. It's so much more than simply throwing a few keywords around. It's a real science these days, and if done well, it can make a big difference, boosting rankings and increasing traffic. Here are our five top tips to get you on the road to great SEO. You can also read about them in more detail here.
It's a good idea to check regularly for errors and broken links within your website. It's essential to keep on top of things to ensure that everything is working as it should. A website full of broken links and mistakes can put off customers, giving them the impression that your business is unprofessional. As soon as you spot an error, fix it!
So there you have it, a few simple tips to get you on your way to designing a website that works for you and your business. But if you need a hand, please get in touch with us here. At TechCare, we are highly experienced in website design and development, and so whatever you need - a brand new website or a facelift for your existing site - we can help.
*Stats source - https://review42.com/resources/web-design-statistics/