Making the most of the media

As restrictions ease and the economy, hopefully, starts to recover, businesses should harness this new phase of optimism. With this comes the opportunity for organisations to tell the positive stories they want their customers and consumers to hear.

Getting articles about your business published in digital and printed publications that are read by your target customers or consumers is a powerful way to build your reputation, your profile, and your credibility.

We know from years of experience that if a business is growing, investing, recruiting or innovating, it will have plenty of great stories to tell. In fact, it is a win-win for your business and the media who are very much on the lookout for inspiring news and stories to share with their readers as lockdown is relaxed.

But the battle to be heard is tough with such a full news agenda so to achieve maximum impact, businesses need to be bold and proactive. For the best results, you need a bold and proactive PR and communications team by your side.

FCM has been working hard and delivering great online, print and broadcast coverage for our clients over recent months - take a look at our work with Willshee's Waste and Recycling and the National Forest Adventure Farm. Media relations may be challenging - but with the right team, with the right talent, with the right approach, you can achieve success.

If you'd like to have a chat about how raising your profile in target media could help your business send me a message or call on 07789 004708. To find out more about our work click here.