How Christmas shopping can help Birmingham music education charity

15 November 2021

Birmingham music and education charity Services For Education has joined forces with Evesham-based Give as you Live Online as part of a fundraising initiative to take advantage of the Christmas shopping rush – and raise funds as the charity approaches its10th anniversary.

The partnership enables Services For Education’s supporters to shop online at more than 5,500 UK retailers with every order placed resulting in a donation to the charity – based on a percentage of the sales value.

There is no cost to the consumer or the charity itself.

Tracy Carlton, director of marketing and business development at Services For Education, said it was a win-win for both shoppers and the charity – which each week enables more than 38,000 children to learn music and loans out, free of charge, more than 27,000 musical instruments.

"Our work is heavily dependent on fundraising which enables us to deliver life changing programmes but there is a limit to how often we can ask our supporters to raise funds – so this is an easy way for them to donate funds without it costing them a penny,” said Tracy.

“We are particularly keen to raise funds for two significant initiatives – Soundtots, which helps improve literacy skills amongst young children, and Tiger Tiger, which provides multi-sensory, creative arts sessions for adults with additional needs at Birmingham MAC.”

The scheme is in addition to Services For Education’s affiliate marketing programme which runs in conjunction with Escape Live’s escape rooms, Normans Musical Instruments, and Personalised Nation printing and signage.

The charity has also partnered with AmazonSmile – receiving 0.5 per cent of purchases made from Amazon using the AmazonSmile portal.

Give as you Live is available here and other Services For Education fundraising partnerships here.

Pictured: Services For Education's Youth Proms at Symphony Hall is one of the many activities supported by fundraising

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