Sales expert to lead training masterclass

Greater Birmingham Chambers of Commerce 's 'A Sales Training Masterclass ' course commences its first session next week - led by sales expert, Keith Rozelle director of Sales Marvel.

Keith (pictured) has 30 years in technology sales with companies including HP, BT as well as a host of SMEs.

He said: “Whatever you 're selling, I believe the principles of sales are surprisingly similar.

“The ability to build trust and articulate 'difference ' is vital for all businesses in order to stand out from the crowd. ”

The modules consist of:

• Module 1 - How to tell your story in 60 seconds: Get a 'hands-on ' approach to increase sales within business. Learn how to pitch to potential buyers, gain new customers and keep customers returning.
• Module 2 - Generating (the right kind of) leads: Learn how to ask the correct questions, understand customer needs and take the right approach to create a sale.
• Module 3 - Listening - what the customer really wants to buy: Gain the guidance to understand the needs of any customer, who they are and what they need.
• Module 4 - Negotiate & close more profitable business: Learn to close a deal confidently and professionally, leaving the customer happy and willing to return.

The modules are split between two days, modules 1 & 2 taking place on Thursday 21 July and modules 3 & 4 on Thursday 1 September.

Leah Quarmby, international trade training manager at Greater Birmingham Chambers of Commerce, said: “With our brand-new sales training masterclass, not only can you gain vital skills, but you can choose topics relevant to you.

“From learning how to handle tricky customers, to negotiating the best deal for all involved, there is something for everyone in these informative sessions. ”

Each session gives attendees from businesses of any size and industry the essential knowledge and skills to pitch, generate leads, increase sales, understand customer needs and negotiate and close deals with a hands-on approach.

Attendees can choose individual modules which best suit them or complete the course as a full package.

All training will take place at Chamber House in Edgbaston.

Member price per module: £75 + VAT

Non-member price per module: £115 + VAT

Member price for full masterclass discount price: £240 + VAT

Non-member price for full masterclass discount price: £368 + VAT

Attendees who book onto the first two modules before Monday 11 July will receive an extra 15 per cent discount.

For full details, to book and claim your discount email: training@birmingham-chamber.com

Hear what delegates have said about the Sales Training Masterclass sessions