'Property done properly' reflected in firm's new branding

A branding agency has worked with property firm Burley Browne to create a brand identity for its newly-launched residential division.

Burley Browne, a respected commercial property consultancy headquartered in Sutton Coldfield, announced the launch of its new residential land and new homes division earlier this year.

Burley Browne Residential works with property developers throughout the development process, from sourcing land to marketing new homes schemes.

The firm enlisted the help of fellow Sutton Coldfield Chamber of Commerce member PLOTT Creative to create a fresh brand and related marketing materials for the new arm of its business.

They had previously worked with PLOTT on its parent company branding.

The brief for Burley Browne Residential was to create a brand that stands out in a competitive market and reflect the 'property done properly ' ethos of the parent company.

PLOTT managing director Anna Plotnek (pictured) said: “We 've been working with Burley Browne for five years, so we understand them very well.

“The Burley Browne brand is well established now. We knew we had to lean into this heritage and create a sub-brand that was sympathetic to what came before. ”

David Hemming, joint managing director at Burley Browne, said: “We are a well-established company with a strong brand that is recognised throughout Sutton and the surrounding areas.

“We needed an equally strong sub-brand for the residential division, and we needed an agency that really understood the product. PLOTT has delivered that for us before. ”