21 Mar 2024

20 years of Mark Zuckerberg’s Facebook

Mark Zuckerberg’s Facebook launched in 2004 and has since become the most popular social network in the world, and it doesn’t look like that will be changing.


As we commemorate two decades since the launch of Mark Zuckerberg's Facebook in 2004, it's remarkable to witness how this platform has evolved into the world's most-used social network. Over these twenty years, it has seamlessly integrated into our daily lives, reshaping how we connect and share.

Despite newer platforms launching, such as TikTok, and the dynamic nature of social media trends, Facebook maintains its status as the most widely used social platform globally. Even at 20, it remains an essential platform that social media agencies cannot overlook. Here are some key insights highlighting the significance of Facebook:

• Facebook has more than three billion monthly active users

• By 2027, Facebook will reach 75 per cent of the world’s population

• Optimal posting times on Facebook fall between 8 am and noon, specifically on Tuesdays or Thursdays

• Millennials make up almost half of Facebook’s audience

• 91 per cent of organisations have a Facebook presence

With the 20th anniversary of Facebook on the horizon, the BBC has announced a three-part documentary featuring Mark Zuckerberg. This series will delve into Zuckerberg's journey as an unlikely innovator and examine the platform's global impact on culture and behaviour.

Nancy Strang, creative director at Mindhouse Productions, said: "The remarkable story of Mark Zuckerberg and Facebook is one of the tales of our time. He has arguably done more to transform human behaviour and connectivity than any other person this century.”

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Clevercherry’s social media services

Are you interested in building your brand’s presence on Facebook? Clevercherry’s digital marketing services include social media marketing, PPC, SEO, PR, CRO, content marketing, and email marketing.

For further details on the services they provide and to explore how we can enhance your brand's presence, please email hello@clevercherry.com.