Agency helps distributor strengthen digital presence
A new programme, delivered by advertising and marketing agency Astute Media, has helped power sports and all-terrain vehicle distributor, Polaris Great Britain, bolster their digital and social media presence.
Astute Media's programme has helped Polaris' dealers to maximise their social media channels, whilst at the same time increasing their audiences ' exposure to the Polaris brand and building local communities for the dealers.
The programme had to also embrace the range of abilities across Polaris' dealer network, which ranged from no engagement with Facebook to regular posting.
Astute Media, based in Solihull, designed an online questionnaire to determine the abilities of each dealer and identify areas where improvements could be made.
Based on the questionnaire results, Astute Media set up an interactive half-day online course, with a maximum of six delegates per course, to deliver the digital programme for Polaris.
The course was divided into three elements:
- Connect - to highlight the need to build connections through engagement
- Create - empowering dealers to create engaging and visually compelling content
- Control - establishing good practices and the use of social media management tools to manage and control posts effectively. Using the Polaris provided social media materials to aid this efficiency
Seventy-five per cent of Polaris dealers attended the training, led by Michael Smith (pictured), social media guru at Astute Media.
All of the delegates praised the in-depth knowledge of our trainers and are putting their learning into practice.
One course attendee said: "Thank you, for the course. You have answered many questions I have had for years!"
Another said: "Very informative with great tips on how to better Facebook content/posts. Good to know about free services that can be used and shown how to use."
To find out more about training courses offered by Astute Media, click here or contact Bob Mountford by emailing [email protected] or calling 07551 976490