Air IT undergoes brand refresh with automation-led strategy
Air IT Group, one of the UK’s leading full-service managed service providers (MSP), has unveiled a new customer-centric strategy and omnichannel service platform as part of a wider brand refresh.
It says the refresh will help small and medium-sized businesses (SMEs) get the most from their technology.
The rebrand marks the next phase of Air IT Group’s evolution and brings together all aspects of business technology under one roof, underpinned by automation and cyber security as the foundation for resilience and competitiveness.
Barney Taylor, CEO of Air IT Group said: “We’ve made significant investments in building true in-house expertise across automation, AI and cyber security.
“Our new brand reflects our evolution as an organisation: building a single intelligent technology stack that gives SMEs the platform they need to grow.”
After a period of rapid expansion through organic growth and strategic acquisitions, Air IT Group has consolidated its expertise across cyber security, cloud, connectivity, business intelligence and IT support into a unified offering.
Its new strategy centres on creating a more seamless, personalised and connected customer experience.
There were more than 5.6 million SMEs in the UK at the start of 2025, accounting for over 99 per cent of UK businesses, three-fifths of national employment, and around half of the turnover of the private sector in the UK.
However, despite a general acceptance that technology can help growth and boost productivity, the government reports that less than half of SMEs actively use technology as an integral part of their business.
AI and automation in particular are seen as key technologies, with recent Google research estimating that AI-powered tools could unlock a £198bn productivity and growth boost across the UK SME sector, yet only one quarter of small and medium-sized businesses are using AI currently, according to the British Chamber of Commerce.
Lee Johnson, chief technology officer at Air IT Group, said: “Technology is developing faster than ever, and many businesses risk being left behind as a result.
“Technology should simplify, not complicate, the way businesses work, by creating smarter and more secure systems that take away the everyday friction of IT and deliver better customer experiences.
“That’s why we are focused on improving service delivery and ensuring that our clients remain at the heart of everything we do. The SME sector’s ability to adopt and integrate new technology, including AI and automation, is critical to future productivity and competitiveness in the UK.”
AI-powered automation now sits at the heart of Air IT Group’s operations, underpinning its automated self-service solution for clients and enabling teams to dedicate more time to resolving complex technical challenges.
This has resulted in improved outcomes and outstanding customer experiences for clients, including England Hockey, Wolverhampton Wanderers Football Club and Virgin Management.
More than 200 organisations have benefitted from its automated self-service IT desk already, enabling them to find a resolution to their issues within minutes.
Pictured from left to right: Charlotte Lewis (senior marketing executive), Leanne Kavvadia (head of marketing), and Paul Nichol (marketing manager)
