Beat the competition: Top reasons to list your Solihull home for sale on Boxing Day

Written by Karolina Grzyb

Listing your Solihull home for sale on Boxing Day might seem unconventional, but it’s actually one of the smartest moves you can make as a seller.

Known as the “Boxing Day Bounce,” December 26 is one of the busiest days of the year for property searches.

With an influx of motivated buyers actively looking for homes – especially in popular Solihull postcodes like B92, B91 and B90 – listing your property on Boxing Day gives you a significant advantage, helping you beat the January competition.

Here’s why Boxing Day is the perfect day to list and get ahead in the Solihull property market.

Take advantage of the Boxing Day buyer surge

Boxing Day sees an incredible surge in property searches, with platforms like Rightmove reporting up to a 273 per cent increase in buyer activity compared to Christmas Day.

After the holiday festivities, many people settle down to plan their next move – often starting with browsing for their dream home.

Buyers in Solihull and surrounding areas like Olton, Lyndon, Elmdon and B92 are particularly active during this period, as they look to move early in the new year for schools, commutes, or lifestyle changes.

By listing your property on Boxing Day, you’re catching the attention of serious, motivated local buyers at the exact time they’re most engaged.

Stand out with less competition

One of the biggest advantages of listing your home on Boxing Day is that there’s significantly less competition compared to the usual January rush.

Many sellers hold off until the new year, creating a flood of new listings at the start of January.

By going live on Boxing Day, your Solihull property stands out in a quieter market, capturing the attention of serious buyers before everyone else.

With fewer homes available in B92 and the wider Solihull area, your listing will be far more visible – increasing your chances of securing viewings and offers faster.

Attract motivated, ready-to-act buyers

Buyers browsing on Boxing Day aren’t just window shopping – they’re serious about moving.

Many are already mortgage-approved and keen to secure their next home quickly, whether for work relocations, school applications, or personal goals for the year ahead.

By listing your property on Boxing Day, you tap directly into this motivated audience. These buyers are ready to act, which can lead to faster decisions, fewer negotiations, and a smoother sales process.

Gain early momentum before the January rush

Come January, the Solihull property market experiences a wave of new listings, as sellers who waited through the holidays finally enter the market. While January is busy with buyers, it’s also saturated with competition.

Listing on Boxing Day allows you to capture early momentum.

Your property will already have been seen, shared, and saved by buyers when the January rush begins – giving you a strong head start and potentially even offers before other homes hit the market.

Why choosing the right estate agent matters

While timing your listing is crucial, choosing the right estate agent is just as important.

Many larger or corporate agencies close their offices over the festive period, meaning buyer enquiries made on Boxing Day or between Christmas and New Year can easily go unanswered.

This is a missed opportunity when buyer interest is at its highest.

Independent estate agents like myself remain open and actively engaged during this key window, ensuring every enquiry is followed up promptly and your property doesn’t lose valuable momentum.

By partnering with a local Solihull estate agent who’s available when buyers are looking, you’ll make the most of the Boxing Day Bounce and turn that spike in online traffic into genuine viewings and offers.

Final thoughts

Boxing Day presents a unique opportunity for Solihull and B92 homeowners.

By listing your property for sale on this high-activity day, you’ll get ahead of the competition, attract motivated buyers, and maximise visibility during one of the busiest search periods of the year.

If you’re ready to take advantage of this prime selling period, start preparing your home and speak to your local independent Solihull estate agent today about listing on Boxing Day.

With the right timing, strategy, and an agent who’s open and available when it matters most, you can beat the competition and enjoy a faster, more successful sale.