Consumer confidence crushed as retail sales decline - Bira

A decline in sales figures is evidence that the cost of living crisis has crushed consumer confidence, according to a leading retail body.

New figures reveal that the pound fell to a new 37-year low against the dollar, while UK retail sales declined sharply in August as the rise in the cost of living continued to hit households.

This was a larger-than-expected drop of 1.6 per cent in sales volumes, prompting concerns over the economy.

The British Independent Retailers Association (Bira) said consumer confidence has been damaged and urged government to take swift action.

Bira's CEO Andrew Goodacre (pictured) said: "The latest retail sales figures, showing a sharp 1.6 per cent decline in August, confirm what retailers have been saying for some time.

“The cost of living crisis has damaged consumer confidence and reduced spending, and that is a real concern for independent retailers as we approach the most important time of the year for retail sales.

“These latest figures show how difficult life is on the high street. If the government needed further evidence that decisive action is needed, they now have it.

“It is therefore even more disappointing to hear that any help with the spiralling energy costs may be delayed until November, and suggesting that support will be back dated does not help the 'here and now' cash flow pressure on small retail businesses.

"We want to see positive statements for the Chancellor next week with details on the support package for businesses and how consumer confidence will be restored. ”