Copywriter shares customer experience knowledge in new book

A business owner and copywriter from Sutton Coldfield has contributed to a new book about best practice in customer experience.

Anita Ellis (pictured), director of Lexicomm, is one of 28 co-authors from around the world who have contributed to the new book, CX3 which is due to launch on Kindle on 25 March.

With authors from Europe to the US and UAE, the book brings together the best in global thought leadership on the subject of CX.

It is the third book in the best-selling series and Anita has written a chapter on the impact of marketing communications on customer experience.

Anita, who set up Lexicomm during lockdown, said: “I see so many businesses with an opportunity to make their marketing more meaningful.

“Putting the customer at the heart of your communications, especially your website, makes content so much more compelling. It 's a simple tactic but easy to get wrong.

“I 'm absolutely thrilled to be part of a project that brings customer experience to the fore, and humbled to be working alongside CX experts from all over the world.

“I 'm excited to share how customer-centric, boldly transparent and delight-inducing communications can really enhance a customer 's perception of a brand. ”

Sutton Coldfield Chamber vice-president Naeem Arif is the founder and project manager of the book series.

He said: “I wanted to give a voice to new talent who maybe haven 't been heard before. Customer Service and experience is so important right now, especially for the retail and hospitality sectors which I am very passionate about supporting. ”

Naeem has also written several books on the subject of customer experience, sharing his passion for customer service and its impact on business.

CX3 is available to pre-order now on Amazon and follows CX1 and CX2 which were both No.1 best sellers across three different continents.