Creative agency launches ‘Prepare for the Bears’ content campaign

Birmingham-based independent creative agency One Black Bear have teamed up with Warwickshire County Cricket Club (aka The Bears) and their in-house team to launch ‘Prepare for the Bears’ – a playful ‘safety’ campaign to get Birmingham ready for some big-hitting T20 cricket this summer.

The partnership is taking over the city with bubblewrap – wrapping everything from mascots to landmarks to ‘protect’ against flying cricket balls.

From the Bullring to Birmingham Library, no where’s safe. And, in some places, the safety precautions haven’t quite worked…

“As a cricket-loving agency, this one was a lot of fun to take a swing at,” says Jon Harrison, creative partner at One Black Bear.

“We wanted to capture the buzz of the Blast while giving people a reason to smile, and ‘Prepare for the Bears’ does just that.”

Running from May to July, the campaign includes everything from eye-catching social content to guerrilla-style stunts.

Jon added: “For us, ‘Prepare for the Bears’ was a dream brief: a simple idea with plenty of room to go big. We love taking a playful concept and making it feel like a bit of a phenomenon.

“This concept gave us the perfect way to capture the chaos and fun of T20 cricket, and put the Bears out there in the middle of it all.”

Tickets are available HERE.