Designer outlet’s support benefits Kids’ Village and Lichfield Festival

McArthurGlen West Midlands Designer Outlet has announced a year of exceptional fundraising success for its charity partner, Kids’ Village, with over £25,000 raised in 2025. 

The centre’s contribution supported Kids’ Village in reaching their £5m target, which will lead to a build in 2026 ahead of schedule.   

The spirit of giving shone brightly at West Midlands Designer Outlet this past festive season, as Santa's Grotto became a beacon of community support.

Around £20,000 was raised solely through Santa’s Grotto, with 100 per cent of every ticket sale directly benefiting their charity partner, Kids’ Village, which is based on the outskirts of Lichfield.

Other activities throughout the year included the popular Easter Doodle Cubes and a Brand Partner Raffle, which collectively raised an additional £5,000.

In 2025, the centre also provided support to partners such as the Lichfield Festival and the Birmingham Rockets basketball club, alongside more than 30 other local organisations.

David Jackson, centre manager at West Midlands Designer Outlet, said: “We are incredibly proud of the profound impact we’ve made, particularly the exceptional amount raised for Kids’ Village through Santa’s Grotto. 

“It's a true reflection of our community's generosity and our ongoing dedication to supporting those who do such vital work.

“As we embark on 2026, we are excited to continue strengthening our partnerships with Kids’ Village, Lichfield Festival, and Birmingham Rockets, as well as all our community partners, working together to create lasting positive change across the West Midlands.”

Pictured: David Jackson (second left) with Santa Claus and members of the McArthurGlen West Midlands team