Double success for digital marketing agency at inaugural industry awards

Birmingham marketing agency Brew was recognised at the inaugural National Digital Awards with two major prizes.

The agency took home the award for best influencer marketing campaign of the year while Brew’s Scott Barker was named as UX designer of the year.

Brew designed the premium festive influencer events campaign for Mitchells & Butlers to drive awareness and consideration across a number of premium hospitality brands during the crucial Christmas trading period.

The campaign saw Brew work closely with the Mitchells & Butlers team to create a series of premium influencer experiences that generated high-quality content, authentic advocacy and significant reach among key audiences.

The award was collected by senior account manager Beatrice Galloway.

Scott Barker has been part of the Brew journey for 16 years and has played a pivotal role in shaping not only the user experiences we create for clients, but also the design culture within the agency itself.

As lead designer and a member of Brew's leadership team, Scott has helped transform the agency's design offering from primarily production-focused work into a strategic UX-led discipline that influences business outcomes.

Over the past 12 months alone, Scott's work has delivered significant results for clients. His UX leadership on the Mitchells & Butlers Dining Out Gift Card platform contributed to year-on-year revenue growth, increase in total purchasers and purchase value.

Meanwhile, his work on Robinsons Brewery's 'Run a Pub' platform helped deliver a 40 per cent increase in tenancy page views while improving the overall candidate experience and quality of applications.

The National Digital Awards were launched to celebrate the best work taking place across the UK's digital sector, bringing together agencies, brands and professionals who are driving innovation and measurable business growth through digital channels.

Brew director Matthew Bowell said: “To come away with two awards at the inaugural event was a fantastic achievement and testament to the talented people at Brew.

“What makes Scott exceptional isn't simply his eye for design. It's his ability to combine user insight, accessibility, commercial understanding and strategic thinking to create experiences that genuinely move the needle for clients.

“Just as important, he is one of the most generous people you could hope to work with, continually mentoring colleagues, supporting the wider design community and helping raise standards across the industry.

“Huge credit also goes to Maxine Catley and Julie Sherratt, who played an instrumental role in the campaign's success. Also, a special shout out to Mill Berry, for managing the campaign for Mitchells & Butlers and for trusting us with such an exciting brief.

“Awards are always gratifying, but what matters most is the impact they represent. This campaign delivered measurable results for one of the UK's largest hospitality operators while showcasing the power of influencer marketing when it is strategically planned and carefully executed.”

Pictured from left to right: Brew designer Jim Hemming, Scott Barker, and Beatrice Galloway