Entertainment venue launches loyalty app

Roxy Leisure has announced the launch of the Roxy Rewards app-based loyalty scheme, which has been designed to thank loyal customers and welcome new ones.

The Birmingham-based entertainment venue opened its first site in 2020, followed by a second location in 2023, reflecting its rapid growth and popularity. The new loyalty scheme is part of the companies ongoing commitment to enhance customer experience.

The app offers a two-tier membership structure, starting with the free Ballers Club, where members can sign up via the website or app to earn points redeemable for discounts on future games.

New members automatically receive 100 points to use in their first three months, a free birthday gift, and access to exclusive offers.

Points can be redeemed within 12 months of being earned.

Guests will be able to earn and redeem their Roxy Rewards points on a variety of games across their estate including bank shot shuffleboard and shuffleboard, batting cage, deck shuffle, ice-free curling, ping pong, American pool, ten pin bowling, duck pin bowling, crazy pool, and Roxy golf.

To celebrate the launch of the app, app users can expect eight weeks of rewards up until 6 March - including everything from a free pint just for downloading, double points on bookings and drinks discounts, to £1 bowling and free Crazy Pool for 4 people. 

A series of one-off rewards will also be revealed to mark key dates such as Blue Monday, the Winter Olympics and National Pizza Day.

Planned to launch later this year is a premium paid membership, where guests can pay a monthly fee to unlock more rewards and exclusive discounts.

Joel Mitchell, marketing director at operators Professionals at Play, said: “At Roxy Leisure, our goal is to create memorable experiences that leave our customers always coming back for more.

“Roxy Rewards allows us to thank both loyal and new customers excitingly and innovatively, offering them the chance to earn points they can redeem on future bookings. We’re excited to be able to launch this new initiative, because who doesn’t love the chance to earn points every time they play?!”

Customers can sign-up to Roxy Rewards by visiting the website.

Alternatively, they can download the app via all major stores.