Ex-Pret expert joins Flexeserve team
Flexeserve has welcomed Dirk Wissmann, former foodservice equipment specialist for Pret A Manger, as its operational support & development manager.
Mr Wissmann was previously the highly accomplished senior equipment manager for Pret A Manger.
Warwick Wakefield, customer experience director of Flexeserve, said: “Here at Flexeserve, we don 't just design and manufacture game-changing equipment, we provide an unrivalled service too. This enables our customers to be the only operators in the world achieving true hot-holding.
“To us, Dirk is a game changer in his own right, with his extensive operational expertise in both food-to-go and hot-holding. He brings a new and invaluable perspective, enhancing that unique service we offer our customers.
“Dirk 's contribution to food-to-go, both in the UK and internationally, cannot be overstated - he was instrumental in advancing the quality and variety of hot food by utilising our unique technology in his previous role. With Flexeserve, he will continue to have a significant and innovative impact as part of our highly experienced team - into which he has already integrated seamlessly. Exciting times ahead! ”
Prior to his new role at Flexeserve, Dirk had worked at the pioneers of grab and go, Pret A Manger for 23 years.
In that time, he progressed from his role within the New Shop Openings team to senior equipment manager and was fundamental in the evolution of Pret 's hot food operation.
Spaking on his appointment, Dirk said: “I 'm really excited to now be a partner at Flexeserve, having worked in collaboration with them as a customer for many years. I absolutely love the ethos here - not just in their approach to the customers, but their approach to each other too. It 's a dream job with a dream team. ”
Flexeserve found Dirk to be the perfect team member to enhance the in-store element of Flexeserve Solution - an ell-encompassing service which covers: product, cook method, packaging, technology and in-store service.
Warwick added: “His extensive 'on-the-ground ' experience in hot-holding makes him invaluable and unmatched in his ability to advise our customers on how to advance their hot food operation with our true hot-holding. With Dirk, we 're taking our already unparalleled expertise with which we support our customers, as we strive constantly to provide them with the ultimate hot-holding experience. ”
Dirk has been part of the Flexeserve team for a short while, helping customers improve their operational processes.
He said: “I 've been involved already with some incredibly exciting projects, helping customers with a richly diverse range of cuisines to establish how they can incorporate hot-holding into their operation.
“We recently worked with one customer in particular - a large international chain of high-end restaurants, with a focus on expanding its grab-and-go across London and then the UK. They 've integrated Flexeserve Zone and are now experiencing how the hot-holding operation works - perfecting it, with us alongside them assisting with each element.
“This is such a great example of how we help - and this customer sees Flexeserve, and its innovative technology, as an integral part of their operation. ”
For information about Flexeserve, visit: www.flexeserve.com
Pictured: Dirk Wissmann, operational support & development manager, Flexeserve