Former Chamber presidents collaborate on website rebrand

Former Burton and District Chamber president Simon Chapman has teamed up with James Blackman, former president of the Lichfield and Tamworth Chamber of Commerce, on a website rebrand for his air conditioning business Cool Services.

The air conditioning specialist chose Birmingham design agency Cocoonfxmedia to rebrand their website after joining the multi-discipline contractor Yee Group. They decided that the refresh would help establish their new corporate identity.

Cocoonfxmedia planned to increased traffic to the Cool Services website and boost bookings for their hire division.

James Blackman, managing partner at Cocoonfxmedia, explained: “An active strategy was developed to help Cool Services achieve their goals. The previous website wasn 't performing and fell way short as a professional showcase of Cool Service 's talents ”.

Launched early this year, the site is already seeing great results. Cocoonfxmedia 's Search Engine Optimisation (SEO) strategy is bringing in new visitors to the site and converting them to enquiries for all areas of the company 's business.

Simon Chapman, group managing director of Yee Group said: “We knew of Cocoonfxmedia as we are both past presidents of the Chamber of Commerce which gave us a level of awareness of each other 's businesses. This was a great starting point and an obvious benefit of our membership of our Chamber of Commerce.

"What we built from that foundation was a great creative and supportive relationship from the start. The team at Cocoonfxmedia made the website build a very painless process, and their on-going proactive approach makes for a dynamic website that is simply leagues ahead of where we expected to be at this stage. “

Glen Tapper, design partner at Cocoonfxmedia, added: “It is always a pleasure to work with other chamber members and it 's great to see the Chamber working even through a pandemic, that is one of the advantages of technology. Running a project over Zoom has been a little different, but essentially the design process is exactly the same.

"Cool Services came to us with a good brief, that we could break down and start to understand what was required of us. There are extra considerations when you are working with an established site because you don 't want to lose any gains it has made, whilst giving it the opportunity to be the best it can be.

"The result has been a solid success. Off the bat we saw improvements and the supporting SEO strategy is going from strength to strength.