Founder of life-saving charity meets High Sheriff of the West Midlands
Arrive Alive, the UK's only charity dedicated to funding voluntary 999 vehicles for West Midlands community first responders, welcomed The High Sheriff of the West Midlands, who met with the charity's founder Debbie Roscoe.
The meeting aimed to showcase the life-saving work Arrive Alive undertakes in local communities, highlighting the impact of their operations and the importance of their mission.
Debbie founded the charity after her youngest daughter, Ellie, faced a life-threatening illness in 2017.
She transformed her family's ordeal into a force for good.
Arrive Alive was born, with the initial goal of funding a single vehicle to thank the local ambulance service for their care.
However, the need for support quickly expanded, leading to the deployment of two vehicles instead of one, and subsequently, the charity's growth into a vital community resource.
Doug Wright, High Sheriff of the West Midlands, said: “I had a wonderful time visiting Arrive Alive, the UK’s only registered charity dedicated to supporting the ambulance service.
“As the High Sheriff of the West Midlands, I was eager to learn more about the vital work this organisation does to save lives within our communities.
“Arrive Alive is uniquely positioned, solely funded by public donations and committed to providing voluntary operated 999 vehicles and essential medical equipment.”
Between June 2024 and January 2025, Arrive Alive vehicles responded to over 1,950 life-threatening 999 calls, underscoring the significant role they play in the community.
Arrive Alive has funded 13 voluntary operated lifesaving vehicles, with an ongoing need for additional vehicles to enhance their reach and impact.
This capability to respond swiftly to emergencies is one of Arrive Alive's most compelling features, as every second can be crucial in saving a life.
In addition to their emergency response vehicles, Arrive Alive has funded a number of publicly accessible defibrillators and bleed kits within communities. This initiative ensures that vital equipment is readily available, increasing survival rates in critical situations.
Furthermore, the charity supports CPR training sessions, empowering community members with essential lifesaving skills.
To find out more about Arrive Alive visit the website.
Pictured (L-R): Debbie Roscoe (right) with The High Sheriff of the West Midlands, Doug Wright (middle)
