Free website overhaul and marketing plan on offer to businesses
Students at University College Birmingham are offering businesses a free brand audit, website overhauls, and a detailed marketing plan as part of their degree course.
It will be conducted by second-year degree students from the Marketing degree programme.
Small-to-medium-sized businesses who could spare a few hours with students are invited to apply.
There is no obligation to implement the marketing plan. The students involved will be assessed on the quality of their review and plan.
Digital marketing degree students will also assess current websites, benchmark it against competition, and generate an improvement plan supported by Computing T-level students.
The students have been trained to professionally evaluate the user experience and to work competently with the website development and analytics tools needed to enhance website experiences.
To take part, businesses are invited to attend the briefing event at the end of on Thursday, 26 February, where people can explain their business, present current assets, and identify wish lists of brand improvements.
The students will then work independently on the review and plan with regular consultations supported by their lecturers.
Business development manager, Martin Taylor, said: “Our second year marketing degree students have received over 18 months of intensive education and training to prepare them to understand how to evaluate a brand and prepare a marketing plan to enhance it.
“They bring a fresh, modern perspective focusing on tools and techniques proven to engage audiences young and old.
“I’ve no doubt that local businesses could benefit immensely from engaging with our students to help improve their brand presence and ultimately do more business.
“It’s a win-win – businesses get great value marketing consultancy and students get the career-enhancing opportunity to deliver real-world solutions.
“The website overhaul service is an outstanding opportunity for Birmingham’s hospitality businesses to boost the performance of their website by focusing on a better digital experience for potential and existing customers.
“By pairing the analytical expertise of digital marketing degree students with the practical skills of computing T-level students, we can demonstrate how to create a better customer journeys and then make the changes to your website to implement them – all at no cost to the business.”
For more information, contact Martin Taylor via [email protected] by 23 February. Businesses can find out more details via LinkedIn.
